- In February 2025 Plush, a prominent brand in the personal hygiene products sector, is set to expand its retail footprint by targeting a presence in 2,000 stores within the next six months. This expansion will significantly increase its current retail network of 500 stores, which are primarily located in major cities including Bengaluru, Chennai, Mumbai, Delhi, and Hyderabad. This strategic move underscores the growing demand for personal hygiene products in India, as well as the brand's commitment to enhancing accessibility to its diverse product range
- In May 2024 PEE SAFE, a leading wellness and hygiene brand, has launched PeePal, an AI-driven chatbot designed to promote awareness around hygiene and self-care practices. This innovative initiative aims to educate consumers on the importance of hygiene, providing personalized guidance and tips to improve personal care routines. The introduction of PeePal aligns with the increasing integration of digital technology in the personal hygiene industry, as brands seek to engage and educate consumers through more interactive and personalized experiences. This move reflects a broader trend in the global personal hygiene products market, where there is a rising focus on consumer education, convenience, and digital solutions to enhance product accessibility and user experience
- In May 2023 CONTI, a prominent player in the personal hygiene sector, has introduced its enhanced Conti Wet Wipes. Manufactured in the U.K., these advanced wet wipes offer a comprehensive range of cleansing solutions tailored specifically to meet the needs of individuals requiring care or support. The new product line emphasizes superior quality and effectiveness, catering to a growing demand for specialized hygiene products in both healthcare and personal care markets. This launch is in alignment with the broader trends in the global personal hygiene products market, where there is an increasing focus on providing specialized, high-quality hygiene solutions that meet the diverse needs of consumers, particularly in the healthcare and elderly care sectors
- In September 2023 L’Oréal Groupe has entered into a strategic partnership with Shinehigh Innovation, a biotech company based in China, agreeing to invest in the company to jointly develop innovative and environmentally sustainable beauty solutions. This collaboration focuses on leveraging cutting-edge biotechnology to create eco-friendly products that align with the growing consumer demand for sustainability in the beauty and personal care industry. This move is aligned with the broader trends in the global personal hygiene products market, where there is an increasing emphasis on sustainability and innovation
- In April 2023 Pacifica launched its new body care collection, Wake Up Beautiful, featuring innovative products designed for skin renewal, including a body serum and lotion enriched with retinoids and mushroom-based ingredients. The product line emphasizes the use of sustainable and eco-friendly ingredients, with mushrooms known for their skin-hydrating properties playing a key role in the formulation. This launch aligns with the growing trend in the global personal hygiene products market toward clean beauty and sustainability
