Global Personal Hygiene Products Market - Industry Trends and Forecast to 2030

Global Personal Hygiene Products Market, By Type (Online And Offline), Application (Soap, Anti-Per spirants and Deodorants, Sanitizers, Face Care Products, Bath and Shower Products), By Pricing (Mass Products, Premium Products), Product Type  (Feminine Hygiene Products, Incontinence Garments, Disinfectants, Hand Sanitizers, Masks, Caps, Gloves, Antimicrobial Wipes and Others),  By Gender (Unisex, Male, Female), Usability (Disposable And Reusable), Distribution Channel ( Convenience Stores, Hospitals, Pharmacies, Hypermarket & Supermarket, and Others) - By Industry Trends and Forecast to 2023 to 2030.

Personal Hygiene Products Market Analysis and Size

Some essential factors contributing to the growth of personal hygiene products market in the forecast period of 2023 to 2030 include the increasing awareness regarding the benefits of maintaining cleanliness and personal hygiene. Manufacturers are extensively promoting personal hygiene products, such as shower gels, deodorants, sanitizers, gloves, anti-microbial wipes and antiperspirants for maintaining a clean and healthy lifestyle, this is fuelling the demand of personal hygiene products. Growing trend of product premiumization is a significant growth-inducing factor. In addition manufacturers are introducing innovative and natural intimate care products and toilet seat sanitizers in the market that are chemical-free and environment-friendly which is extensively contributing for the market’s growth.

Data Bridge Market Research analyses that the personal hygiene products market which was USD 548.21 billion in 2022, is expected to reach USD 774.84 billion by 2030, growing at a CAGR of 4.42% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Personal Hygiene Products Market Scope and Segmentation

Market Definition

Personal hygiene is maintaining health and hygiene for preventing infectious diseases, fungi, and other illnesses. According to the World Health Organization (WHO), hygiene refers to conditions and practices which help to maintain good health and prevent the spread of diseases. Practices considered under personal hygiene include washing hands regularly, especially before handling food, washing hair, wearing clean clothing, showering or bathing regularly ,brushing teeth, and cutting finger nails. Some practices are gender-specific, such as menstruation in women. 

Global Personal Hygiene Products Market Dynamics

Drivers

• Sustainable and  disposable hygiene products

There is increasing demand of personal hygiene products made of sustainable and biodegradable ingredients. In addition, there is extensive demand of the products made which are plant-based and incontinence products among people, as products made from these avoid skin irritation issues. Along with this there are increasing millennial consumers’ preferring premium-based, sustainable and disposable, skin-friendly, and higher absorption property-based wipes. The increased demand of sustainable and disposable products is further boosting the personal hygiene market.

• Growing incontinence products demand

The report of World Population Aging 2020, by United Nations Department of Economic and Social Affairs, presented that the global population aged 65 years & above reached 727 million, 9.3% of the total population in 2020.This growing aged population majorly use disposable diapers, pull-up pants, and pads for their incontinence issues. Therefore, the growing aging population and increasing awareness about the benefits of incontinence products among them is contributing in the market’s growth.

Opportunities

• Awareness spread by government for personal hygiene

Governmental healthcare agencies are constantly spreading awareness regarding personal hygiene-related through campaigns among people. These initiatives of government will boost the product demand worldwide. In 2021, the government of U.K. in collaboration with Unilever, Plc., to spread the importance of hand washing and personal hygiene worldwide a global consumer goods maker, launched a global personal care campaign. The spreading awareness will increase the demand of personal hygiene products which will significantly drive the market’s growth.

• Rising disposable income

There is a significant rise in the disposable income of people globally. As there is high demand of personal hygiene products among people such as feminine hygiene products, incontinence garments, disinfectants, hand sanitizers, masks, caps, gloves, antimicrobial wipes and others, due to increase in the disposable income among people. All these increasing demand of personal hygiene products is creating major opportunities in the market’s growth.

Restraints/Challenges

• Increasing amount of waste

The major products use by women during menstruation are sanitary pads, tampons and applicators. As per the data of Women’s Environmental Network (WEN) Organization, in 2021, disposable single-use menstrual products including tampons, pads, and applicators generate 200,000 tons of waste per year in the U.K. This increasing waste from these product will limit the future development of the disposable hygiene products industry which will further effect the growth of personal hygiene market’s growth.

• Rising cost of products

There is significant development in the personal hygiene products and technology innovations are increasing due to which there is rise in the cost of products. The investment in research and development and the commercialization of new products is very expensive. Hence the increased cost of personal hygiene products is a major factor restraining the market’s growth during the forecast period 2023 to 2030.

This personal hygiene products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the personal hygiene products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In September 2022, Eco Green Living, a U.K. launched a range of biodegradable bamboo material-based flushable baby nappies in the U.K. These baby nappies are naturally hypoallergenic and free from harmful chemicals therefore suitable for the sensitive skin. This product launch would significantly cater the audience as the product is biodegradable.
• In July 2022, Essity AB, a Sweden-based personal care and disposable hygiene products maker acquired Modibodi, an Australian leakage-proof apparel maker, to build its presence in the disposable intimate hygiene products industry. The acquisition of Modibodi further strengthens Essity’s position in leakproof apparel and enables faster growth within better-for-you, better-for-the-planet solutions. This would further create a number of opportunities for personal care products market growth.

Global Personal Hygiene Products Market Scope

The personal hygiene products market is segmented on the basis of type, applications, pricing, product type, gender, usability and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Online
• Offline

Application

• Soap
• Anti-Per spirants and Deodorants
• Sanitizers
• Face Care Products
• Bath and Shower Products

Pricing

• Mass Products
• Premium Products

Product Type

• Feminine Hygiene Products
• Sanitary Napkins
• Tampons
• Others
• Incontinence Garments
• Adult Diaper
• Protective Underwear
• Cloth Adult Diaper
• Others
• Disinfectants
• Hand Sanitizers
• Masks
• Surgical Masks
• Caps
• Surgical Caps
• Stretchable Caps
• Gloves
• Stretchable Caps
• Antimicrobial Wipes
• Others

Gender 

• Unisex
• Male
• Female

Usability

• Disposable
• Reusable

Distribution Channel

• Hospital
• Pharmacies
• Retail Pharmacies
• Hostel Based Pharmacies
• Hypermarkets & Supermarket
• Online Stores
• Convenience Stores
• Others

Global Personal Hygiene Products Market Regional Analysis/Insights

The personal hygiene products market is analysed and market size insights and trends are provided by of type, applications, pricing, product type, gender, usability, and distribution channel as referenced above.

The countries covered in the personal hygiene products market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Asia Pacific dominates the personal hygiene product market and reached USD 51.16 billion in 2021. Asia Pacific region holds the largest share of the global market due to the demand increasing demand from the Chinese and South East Asian population for personal care products such as diapers, wipes, toilet paper, and others. Furthermore, growing awareness for hygiene & cleanliness increasing demand are the factors driving the market growth in the region.

The North America is expected to grow during the forecast period of 2023 to 2030.  As the U.S. along with Canadian population demand for personal care products such as wipes, diapers, razors, and others increases. According to the data of U.S. Census Bureau, a U.S. federal governmental agency, in September 2021, health and personal care stores' sales in the U.S. reached USD 4.3 million.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Personal Hygiene Products Market Share Analysis

The personal hygiene products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to personal hygiene products market.

Some of the major players operating in the personal hygiene products market are:

• Procter & Gamble (U.S.)
• KCWW (U.S.)
• Unicharm Corporation (Japan)
• Essity Aktlebolag (publ). (Sweden)
• Hengan Corporation Group Company Ltd. (China)
• Ontex BV (Belgium)
• DPL (U.S.)
• Fujian Time and Tianhe Industrial Co., Ltd. (China)
• Edgewell Personal Care (U.S.)
• Dispowear Sterite Company (India)
• Unilever (U.K.)
• Johnson and Johnson Private Limited (U.S.)
• Reckitt Benckiser Group PLC (U.K.)
• Auchan Retail (France)
• Publix (U.S.)
• The Kroger Co. (U.S.)
• Colgate-Palmolive Company (U.S.).
• LÓreal Paris (France)