- Personal hygiene products are essential daily-use items that help maintain cleanliness, prevent infections, and promote overall health and well-being. This category includes items such as soaps, shampoos, toothpaste, sanitary products, deodorants, and more
- The demand for personal hygiene products is significantly driven by rising health consciousness, rapid urbanization, and increasing awareness about hygiene practices. The COVID-19 pandemic further accelerated the global shift toward routine hygiene maintenance and preventive healthcare
- The Asia-Pacific region stands out as one of the dominant markets for personal hygiene products, supported by its large population base, rising disposable income, and growing access to hygiene education
- For instance, countries such as India and China have witnessed significant growth in hygiene product consumption due to government initiatives such as Swachh Bharat Abhiyan and the increasing penetration of e-commerce platforms that make products widely accessible
- Globally, personal hygiene products rank among the top-selling consumer health goods, playing a vital role not only in disease prevention but also in enhancing consumer lifestyle and self-care practices
