“Innovation in Catalyst Efficiency and Sustainability”
- The market is witnessing a growing focus on advanced catalyst technologies that improve emission reduction efficiency while lowering platinum usage to reduce overall costs.
- Manufacturers are increasingly investing in research on durable and high-performance catalysts that can withstand extreme engine conditions and support hybrid and electric vehicle powertrains.
- Innovation is being driven by regulatory pressures worldwide, especially the adoption of Euro 7 and equivalent emission standards, pushing for catalysts that meet stricter pollutant limits.
- For instance, in early 2025, Johnson Matthey announced the launch of a next-generation platinum catalyst featuring enhanced NOx conversion and reduced precious metal loading, aimed at improving sustainability without compromising performance.
- This trend is steering collaborations between automotive OEMs, catalyst manufacturers, and material scientists to develop tailored solutions that align with the evolving landscape of clean mobility and environmental compliance.



