“Integration of Technology and Personalization in Jewellery Design”
- One prominent trend in the global platinum jewellery market is the increasing integration of technology and personalization in design and manufacturing processes
- Advanced technologies such as 3D printing, computer-aided design (CAD), and AI-driven customization tools are transforming the way platinum jewellery is conceptualized and produced, allowing for highly personalized and intricate designs tailored to individual consumer preferences
- For instance, leading jewellery houses are leveraging 3D printing to produce complex platinum designs that were previously difficult to achieve with traditional techniques. This not only enhances design precision but also reduces production time and waste
- Digital platforms also enable consumers to customize their jewellery online, choosing elements such as metal finish, gemstone settings, engravings, and sizing before the piece is physically produced
- This trend is revolutionizing the platinum jewellery segment, especially among millennial and Gen Z consumers, who value individuality, exclusivity, and digital convenience, thereby driving market demand for tech-enabled, bespoke platinum pieces
