Global Poultry Diagnostics Market – Industry Trends and Forecast to 2031

Global Poultry Diagnostics Market, By Test Type (Enzyme Linked Sorbent Assay (ELISA), Polymerase Chain Reaction Tests (PCR), and Others), Disease Type (Avian Salmonellosis, Avian Influenza, Newcastle Disease, Avian Mycoplasmosis, Infectious Bronchitis, Infectious Bursal Disease, Avian Pasteurellosis, Avian Encephalomyelitis, Avian Reovirus, and Chicken Anemia), Service Type (Bacteriology, Parasitology and Virology) – Industry Trends and Forecast to 2031.

Poultry Diagnostics Market Analysis and Size

The poultry diagnostics market is advancing with molecular diagnostics, real-time PCR, and next-gen sequencing enhancing pathogen detection. Immunoassays and biosensors improve disease monitoring. Digital platforms aid data management and remote diagnostics. Growth is driven by increasing poultry consumption, disease outbreaks, and stringent regulations. These advancements ensure healthier poultry, boosting productivity and industry sustainability.                               

The global poultry diagnostics market size was valued at USD 540.52 million in 2023 and is projected to reach USD 1,087.34 million by 2031, with a CAGR of 9.13% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation

Market Definition

Poultry diagnostics involve testing and monitoring methods to detect diseases in poultry. These methods include serological, molecular, and bacteriological tests. The goal is to identify pathogens early, ensure flock health, and prevent the spread of diseases, enhancing poultry production efficiency and food safety. Common diagnostics tools include PCR, ELISA, and rapid antigen tests.            

Poultry Diagnostics Market Dynamics

Drivers

• Rising Incidence of Poultry Diseases

Rising incidence of poultry diseases such as avian influenza, Newcastle disease, and infectious bronchitis significantly drives the poultry diagnostics market. For instance, the 2015 avian influenza outbreak in the U.S. led to the culling of millions of birds, highlighting the urgent need for early detection and management. Such outbreaks increase demand for advanced diagnostic solutions to prevent widespread losses, ensuring healthier poultry populations and safeguarding the industry.

• Increasing Demand for Animal Protein

The increasing global demand for animal protein, particularly poultry meat and eggs, underscores the necessity of maintaining healthy poultry stocks. For instance, the rising consumption of chicken in countries such as China and India drives the need for effective diagnostic solutions to ensure flock health and productivity. This growing demand fuels the poultry diagnostics market, as producers seek reliable methods to detect and manage diseases early, ensuring safe and high-quality poultry products.

Opportunities

• Stringent Food Safety Regulations

The expansion of poultry farming in emerging markets, such as India and Brazil, creates significant opportunities in the poultry diagnostics market. As these regions increase poultry production to meet growing demand, the need for reliable diagnostics becomes critical to managing poultry health and preventing disease outbreaks. For instance, the Indian poultry industry, one of the largest in the world, is investing heavily in diagnostic technologies to maintain healthy flocks and ensure food safety.

• Expansion of Poultry Farming in Emerging Markets

The expansion of poultry farming in emerging markets, such as India and Brazil, creates significant opportunities in the poultry diagnostics market. As these regions increase poultry production to meet growing demand, the need for reliable diagnostics becomes critical to managing poultry health and preventing disease outbreaks. For instance, the Indian poultry industry, one of the largest in the world, is investing heavily in diagnostic technologies to maintain healthy flocks and ensure food safety.

Restraints/Challenges

• High Costs of Diagnostic Tests

The high costs associated with advanced diagnostic tools and tests pose a significant barrier for small-scale poultry farmers. These expenses deter regular disease monitoring and timely detection, hindering effective disease management strategies. As a result, accessibility to crucial diagnostic services remains limited within the poultry industry, impacting overall disease control efforts and market participation among smaller farming operations. 

• Data Management Issues

Inadequate data management for poultry diagnostics can undermine effective disease monitoring and response strategies. Without robust systems, proper analysis and utilization of diagnostic data become challenging. This limitation can hinder market growth by impeding accurate disease surveillance and timely interventions. Effective data management is crucial for optimizing diagnostic efficacy and supporting informed decision-making in poultry health management. 

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In June 2022, Zoetis Inc. announced the acquisition of Basepaws, aiming to bolster its portfolio in animal health and pet care innovations. This strategic move is expected to enhance Zoetis' capabilities in genetic testing and personalized medicine for pets, thereby strengthening its position in the veterinary diagnostics market
• In June 2022, IDEXX Laboratories launching a new poultry diagnostics platform. This comprehensive platform features innovative diagnostic tests and a software application designed to assist poultry farmers and producers in effectively managing the health of their flocks. IDEXX aims to improve poultry health monitoring and disease management through advanced diagnostic solutions
• In April 2022, BioChek completed the acquisition of BIOTECON, a strategic move aimed at enhancing BioChek's ability to offer comprehensive diagnostic management solutions across the entire production and distribution system. This acquisition is intended to strengthen BioChek's portfolio in veterinary diagnostics and expand its market presence in providing integrated solutions for animal health management
• In April 2022, Zoetis integrated AI Blood Smear testing into its Vetscan Imagyst platform. This multipurpose platform now offers AI-driven fecal analysis, AI blood smear testing, and digital cytology image transfer capabilities, aimed at optimizing diagnostic accuracy and care for cats and dogs. Zoetis continues to innovate in veterinary diagnostics, leveraging AI to enhance diagnostic capabilities in veterinary practices

Poultry Diagnostics Market Scope

The market is segmented on the basis of test type, service type and disease type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Test Type

• Enzyme Linked Sorbent Assay (ELISA)
• Polymerase Chain Reaction Tests (PCR)
• Others

Disease Type

• Avian Salmonellosis
• Avian Influenza
• Newcastle Disease
• Avian Mycoplasmosis
• Infectious Bronchitis
• Infectious Bursal Disease
• Avian Pasteurellosis
• Avian Encephalomyelitis
• Avian Reovirus
• Chicken Anemia

 Service Type

• Bacteriology
• Parasitology
• Virology

Poultry Diagnostics Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country test type, service type and disease type as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is expected to dominate the poultry diagnostics market due to its advanced infrastructure for animal health. The region's robust veterinary services and stringent regulations contribute to heightened demand for diagnostic solutions. This dominance underscores North America's pivotal role in advancing poultry health management and disease prevention strategies.

Asia-Pacific is expected to witness significant growth in the poultry diagnostics market, driven by the availability of advanced products in the region. This growth is fueled by increasing poultry farming activities, growing poultry coccidiosis diagnostic and testing procedures, and rising demand for efficient disease detection and management solutions. The region's evolving veterinary healthcare infrastructure also contributes to market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Healthcare Infrastructure growth Installed base and New Technology Penetration

The market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the market. The data is available for historic period 2016-2021.

Competitive Landscape and Poultry Diagnostics Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Zoetis Services LLC (U.S.)
• QIAGEN (Germany)
•  BioChek (Netherlands)
• BIONEER CORPORATION (South Korea)
• Thermo Fisher Scientific Inc.  (U.S.)
•  Genetics Society of America (U.S.)
• MEGACOR GmbH (Austria)
• IDEXX LABORATORIES, INC. (Netherlands)
• AFFINI TECH, LTD (U.S.)
• Bionote USA Inc. (South Korea)
• Royal GD (Netherlands)
• Boehringer Ingelheim International GmbH (Germany)