- The Proanthocyanidins, naturally occurring polyphenols found in various plant-based foods, are increasingly crucial in the health and wellness industry due to their potent antioxidant properties and diverse therapeutic
- The escalating demand for proanthocyanidins is primarily fueled by growing consumer awareness regarding natural and plant-based ingredients, a rising focus on preventive healthcare
- North America dominates the proanthocyanidins market with the largest revenue share of 35.2% in 2024, attributed to a well-established health and wellness industry and high consumer awareness of nutraceuticals
- Asia-Pacific is projected to be the fastest-growing region during the forecast period, fueled by rapid urbanization, increasing disposable incomes, and growing demand for functional foods and dietary supplements in countries such as China, India, and Japan
- The cranberry segment held the largest market revenue share of approximately 40% in 2024, driven by its high content of Type A proanthocyanidins, which are particularly valued for their anti-adhesion properties that prevent bacterial infections, such as urinary tract infections (UTIs)
