“Rising Preference for Natural and Plant-Based Proanthocyanidins”
- Proanthocyanidins, derived from natural sources such as cranberry, grape seed, and pine bark, are gaining traction due to their potent antioxidant properties and health benefits, aligning with the global shift toward natural and organic products
- Type A proanthocyanidins, primarily sourced from cranberries, are favored for their unique anti-adhesion properties, particularly in preventing urinary tract infections (UTIs), driving their use in pharmaceuticals and dietary supplements
- Grape seed proanthocyanidins, rich in antioxidants, are increasingly incorporated into anti-aging skincare products and dietary supplements due to their ability to protect skin cells and improve overall health
- Pine bark-derived proanthocyanidins, such as Pycnogenol, are popular in the Asia-Pacific region for their benefits in cognitive function, skin health, and joint support, fueling market growth in nutraceuticals
- Manufacturers are fortifying snacks, energy bars, and beverages with proanthocyanidins to cater to health-conscious consumers seeking functional foods with added health benefits such as cardiovascular support and anti-aging properties
- The market is seeing a rise in demand for organic and non-GMO proanthocyanidin products, particularly in North America and Europe, as consumers prioritize sustainable and clean-label ingredients
