- In August 2022, PepsiCo collaborated with Beyond Meat to create and distribute innovative plant-based protein snacks and beverages, aligning with the growing vegan trend. Beyond Meat, a Los Angeles-based company specializing in plant-based meat alternatives, was founded in 2009 and launched its products in the U.S. in 2012. The company went public in 2019, becoming the first in its category to do so. This partnership reinforces PepsiCo's commitment to expanding its plant-based product offerings
- In September 2022, Kellogg’s introduced Kashi GO Protein Wafer Crisps, a crispy wafer snack made with pea protein. These on-the-go protein snacks provide 5g of plant-based protein per serving. Kellogg’s, an American multinational food company headquartered in Chicago, U.S., is known for producing cereals and convenience foods under brands such as Pringles, Eggo, and Cheez-It. This launch reflects Kellogg’s strategy to cater to the demand for plant-based protein snacks
- In January 2022, Quest Nutrition unveiled its new Quest Chips, a range of crunchy baked protein chips in flavors such as loaded taco, cheddar sour cream, and barbecue. Each serving contains 21g of protein, making them a high-protein snacking option. Quest Nutrition, founded in 1999, has grown into a leading brand in the protein snack industry. This launch strengthens Quest Nutrition’s position in the functional snack segment
- In October 2021, Simply Good Foods acquired Quest Nutrition, a well-known brand for protein bars, chips, and cookies, for USD 1 billion to expand its product portfolio. Simply Good Foods focuses on offering nutritious and convenient snack options while promoting consumer education on smart snacking. This acquisition enhances Simply Good Foods' footprint in the high-protein snack market
- In April 2021, PepsiCo launched Off the Eaten Path Lentil & Pea Protein Crisps, a high-protein vegan snack containing 5g of protein per serving. PepsiCo, headquartered in Purchase, New York, is a global leader in food, snacks, and beverages, managing a vast portfolio of brands. This launch highlights PepsiCo's focus on plant-based and health-conscious snacking solutions
