Global Ready to Drink (RTD) Alcoholic Beverages Market – Industry Trends and Forecast to 2029

Global Ready to Drink (RTD) Alcoholic Beverages Market, By Type (Alcopop, Cocktail Pre-Mixes, Bottled Cocktails), Packaging Type (Bottles, Cans, Others), Distribution Channel (Store-Based, Non-Store Based), Flavours (Regular, Flavoured) – Industry Trends and Forecast to 2029.

Ready to Drink (RTD) Alcoholic Beverages Market Analysis and Size

The ready-to-drinks (RTDs) category has undergone several critical shifts in response to the changing dynamic of global consumer drinking preferences and habits. Despite significant criticism the large strides made in the demand for and marketing of beverage alcohol products have earned a respectable place in the RTDs category. The demand momentum hasn't lost much lustre as a result of the high level of convenience provided to consumers, who have been instrumental in fuelling the popularity of easy-to-make alcoholic beverages.

Data Bridge Market Research analyses that the ready to drink (RTD) alcoholic beverages market was valued at USD 26.44 billion in 2021 and is expected to reach the value of USD 47.16 billion by 2029, at a CAGR of 7.50% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Ready to Drink (RTD) Alcoholic Beverages Market Scope and Segmentation

Market Definition

RTD alcoholic beverages are ready-to-drink beverages that contain a certain amount of alcohol. Different types of RTD alcoholic beverages are available in the market and are served for different purposes. They are sold in prepared form and are ready for consumption.

Global Ready to Drink (RTD) Alcoholic Beverages Market Dynamics

Drivers

• Growing popularity of low spirit beverages among the population especially in millennials 

The rising popularity of low-spirit and flavoured beverages among a growing number of young adults is a major driver of the alcoholic RTDs market. The growing popularity of healthy alcoholic drinks, particularly among millennials, is driving up demand for alcoholic RTDs. The growing proclivity of consumers for high strength to substitute hard liquors has fuelled demand significantly.

• Innovation in marketing strategies and product endorsements

Customers' changing lifestyles, increased demand for ready-to-drink premixes from youth, the growing importance of new and ethnic flavours, and innovative advancements in marketing and promotional activities all contribute to the global ready-to-drink alcoholic beverages market's growth. The penetration of e-commerce, low prices, easy access, and the introduction of natural and health-beneficial ingredient cocktails in ready-to-drink alcoholic beverages, growing investment in pubs and bars, and a variety of flavours available in ready-to-drink alcoholic beverages global market growth for this product.

Opportunity

Emerging economies provide numerous opportunities for ready-to-drink alcoholic beverages manufacturers to expand their operations. During the forecast period, the market for ready-to-drink premixes is expected to grow at an exponential rate. However, the Wine-based and Spirit-based RTDs will show the most robust growth in the market product category for Ready-to-drink premixes. Consumers' desire for convenience is driving companies to expand their premixes business.

Restraints

However, factors such as religious or cultural beliefs in several countries, heavy taxation and duties, and the negative health effects of alcohol may impede market growth. Furthermore, stringent rules and regulations on the advertising of alcoholic products, as well as an increase in the number of anti-alcohol campaigns, are having a negative impact on the growth of the high strength premixes market.

This ready to drink (RTD) alcoholic beverages Market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the ready to drink (RTD) alcoholic beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analyss of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Ready to Drink (RTD) Alcoholic Beverages Market

The COVID-19 outbreak has significantly impacted the market for ready-to-drink alcoholic beverages. Many countries' governments do not include alcohol on their list of essential goods during a lockdown. All distribution channels have been closed. Pubs and clubs, which accounted for the majority of ready-to-drink alcoholic beverages sales, have also closed because social distancing has discouraged people from visiting such establishments. Furthermore, import-export activities have caused supply chain disruption. Both the production and consumption have been affected severely due to the Corona Pandemic.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Ready to Drink (RTD) Alcoholic Beverages Market Scope

The ready-to-drink alcoholic beverages market is segmented on the basis of type, packaging type, distribution channels and flavour. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Alcopop
• Cocktail Pre-Mixes
• Bottled Cocktails

Flavour

• Regular
• Flavoured

Packaging type

• Bottle
• Can
• Others

Distribution channel

• Store based
• Non-store based

Ready to Drink (RTD) Alcoholic Beverages Market Regional Analysis/Insights

The ready to drink (RTD) alcoholic beverages market is analysed and market size insights and trends are provided by country, type, packaging type, distribution channels and flavour as referenced above.

The countries covered in the ready to drink (RTD) alcoholic beverages market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is dominating the ready to drink (RTD) alcoholic beverages market.

China is expected to grow during the forecast period of 2022 to 2029 due to its large population and high consumption of alcoholic beverages.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Ready to Drink (RTD) Alcoholic Beverages Market Share Analysis

The ready to drink (RTD) alcoholic beverages market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to ready to drink (RTD) alcoholic beverages market.

Some of the major players operating in the ready to drink (RTD) alcoholic beverages Market are:

• Davide Campari-Milano N.V. (Netherlands)
• Diageo PLC (U.K.)
• Halewood International Limited (U.K.)
• Asahi Group Holdings, Ltd. (Japan)
• Accolade Wines (Australia)
• Bacardi Limited (Bermuda)
• Mike's Hard Lemonade Co. (U.S.)
• Castel Group (France)
• Suntory Holdings Limited (Japan)
• Anheuser-Busch InBev SA/NV (Belgium)
• The Brown-Forman Corporation (U.S.)
• United Brands Company, Inc. (U.S.)
• PernodRicard SA (France)
• The Miller Brewing Company (U.S.)