Global Ready to Drink (RTD) Alcoholic Beverages Market – Industry Trends and Forecast to 2031

Global Ready to Drink (RTD) Alcoholic Beverages Market, By Product (Alcoholic Beverages, and Non-Alcoholic Beverages), Packaging Type (Bottles, Cans, Cartons, and Others), Type (Alcopop, Hard Seltzers, and Bottled Cocktails), End User (Residential/Retail, Commercial/HoReCa), Nature (Spirit Based, Wine Based, and Malt Based), Distribution Channel (Supermarkets, Hypermarkets, Convenience Stores, and Others) - Industry Trends and Forecast to 2031.

Ready to Drink (RTD) Alcoholic Beverages Market Analysis and Size

In the ready-to-drink (RTD) alcoholic beverages market, innovation drives advancement, offering consumers convenience without compromising quality. RTD options such as canned cocktails and premixed spirits capitalize on this trend, providing a hassle-free drinking experience. The benefit lies in their portability, quick serving, and diverse flavor profiles, catering to on-the-go lifestyles and expanding the appeal of alcoholic beverages to a wider audience.

The global ready to drink (RTD) alcoholic beverages market size was valued at USD 30.55 billion in 2023, is projected to reach USD 54.49 billion by 2031, with a CAGR of 7.50% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Ready-to-drink (RTD) alcoholic beverages are pre-mixed cocktails or spirits that come in a convenient, single-serving format, ready for immediate consumption. These beverages eliminate the need for mixing ingredients, making them ideal for on-the-go enjoyment or quick indulgence. RTDs often include popular cocktails such as margaritas, mojitos, or whiskey and cola, offering a convenient solution for those seeking a hassle-free drinking experience.

Ready to Drink (RTD) Alcoholic Beverages Market Dynamics

Drivers

• Changing Consumer Preferences

Changing consumer preferences are propelling the growth of the market. Millennials and Gen Z increasingly favor low-alcohol and zero sugar alcohol beverages content and flavorful options, driving demand for RTD cocktails such as canned gin and tonics or pre-mixed margaritas. Convenience, portability, and variety are key factors behind this trend, as consumers seek hassle-free yet satisfying drinking experiences, boosting the market for RTD alcoholic beverages.

• Increasing Innovative Flavors and Ingredients

The market is experiencing a surge in innovative flavors and ingredients, meeting the diverse tastes of consumers. Exotic fruits, botanicals, and herbs are being incorporated into RTD beverages, offering unique and refreshing options. For instance, RTD cocktails infused with ingredients such as elderflower, yuzu, or lemongrass are gaining popularity, appealing to consumers seeking adventurous and sophisticated flavor profiles in their convenient drink choices.

Opportunities

• Rising Social Trends and Occasions

RTD alcoholic beverages are closely linked with social gatherings, parties, and outdoor occasions, aligning with modern social trends. The increasing influence of social media and influencer culture amplifies the visibility of RTD brands in these settings, enhancing their appeal among consumers. For instance, RTD cocktails featured in Instagram posts of trendy rooftop parties or beach outings not only promote the product but also associate it with aspirational lifestyles, driving demand for these convenient beverages.

• Growing Premiumization of Product

Premiumization is reshaping the RTD market, emphasizing top-tier ingredients, elegant packaging, and upscale branding to meet the demands of discerning consumers. This trend is evident in offerings such as artisanal RTD cocktails crafted with premium spirits, packaged in sleek bottles adorned with luxury labels. Through aligning with the ethos of luxury and quality, these premium RTD options command higher price points and appeal to consumers seeking sophistication and indulgence in their ready-to-drink choices.

Restraints/Challenges

• Competition from Non-Alcoholic Alternatives

Growing consumer interest in health and wellness drives a shift towards non-alcoholic or low-alcohol alternatives, challenging RTD alcoholic beverages to maintain market share. This trend, fueled by health-conscious preferences, poses a significant obstacle for RTD brands, compelling them to innovate and adapt to changing consumer demands to remain competitive in the market.    

• Perception and Social Stigma

Negative social perceptions and stigma surrounding certain types of alcoholic beverages, especially those perceived as appealing to younger or less experienced drinkers, can impede the acceptance and adoption of RTDs. This perception-related challenge can hinder the growth and market penetration of ready-to-drink alcoholic beverages, affecting consumer behavior and preferences.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2022, Diageo's acquisition of Balcones Distilling, known for its American Single Malt Whiskies, made headlines. Balcones utilizes Texas' climate extremes to produce whiskies with distinct flavors, solidifying its industry leadership
• In 2022, Bacardi introduced Legacy, a whiskey produced in India, targeting the discount market segment. With Legacy, Bacardi aims to strengthen its presence and growth strategy in India by offering consumers affordable yet high-quality whiskey options
• In 2022, Constellation Brands Inc. partnered with The Coca-Cola Company in the U.S. This collaboration involves bringing the FRESCA brand into the alcoholic beverages sector, strategically expanding Constellation's product range to meet changing consumer preferences

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Ready to Drink (RTD) Alcoholic Beverages Market Scope

The market is segmented on the basis of product, packaging type, type, nature end user, and distibution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Alcopop
• Cocktail Pre-Mixes
• Bottled Cocktails

Flavour

• Regular
• Flavoured

Packaging type

• Bottle
• Can
• Others

Type

• Alcopop
• Hard Seltzers
• Bottled Cocktails

 End User

• Residential/Retail
• Commercial/HoReCa

 Nature

• Spirit Based
• Wine Based
• Malt Based

Distribution channel

• Store based
• Non-store based

Ready to Drink (RTD) Alcoholic Beverages Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, product, packaging type, type, nature end user, and distibution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

AsiaPacific is expected to grow in the ready-to-drink (RTD) alcoholic beverages market, fueled by its vast population and robust consumption trends. With a high demand for convenience and variety, the region presents significant opportunities for alcoholic beverages manufacturers and suppliers to expand their presence and offerings.

Europe is expected to dominate the ready-to-drink (RTD) alcoholic beverages market due to its substantial consumption habits. With a rich tradition of socializing and a preference for convenience, European consumers drive demand, influencing product innovation and market expansion across the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Ready to Drink (RTD) Alcoholic Beverages Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Davide Campari-Milano N.V. (Netherlands)
• Diageo (U.K.)
• Halewood Sales (U.K.)
• ASAHI GROUP HOLDINGS, LTD. (Japan)
• Accolade Wines (Australia)
• Bacardi & Company Limited (Bermuda)
• Mike's Hard Lemonade Co. (U.S.)
• Castel Group (France)
• SUNTORY HOLDINGS LIMITED. (Japan)
• Anheuser-Busch Companies LLC (Belgium)
• Brown‑Forman (U.S.)
• United Brands LLC (U.S.)
• Pernod Ricard  (France)
• Miller Brewing Co. (U.S.)