- Ready-to-drink (RTD) alcoholic beverages are pre-mixed drinks that combine alcohol with other ingredients, such as fruit juices, soda, or flavourings, and are ready for immediate consumption without any preparation
- The market is seeing continuous innovation in flavours and ingredients, with brands launching drinks such as vodka-based lemonades and gin with botanicals, as seen with Absolut’s pre-mixed cocktails and Tanqueray’s gin and tonic cans becoming popular in retail stores and at festivals
- Health-driven preferences are shaping new product launches, such as low-calorie hard seltzers and zero-sugar cocktails
- For instances, White Claw and Truly have expanded their lines with lighter versions to meet the demand from fitness-aware consumers
- Packaging plays a major role in consumer appeal, where recyclable cans and resealable bottles are trending, such as the use of slim cans by High Noon and Bacardi to enhance portability and eco-conscious branding
- Premiumization continues across the market, where consumers are drawn to drinks with artisanal spirits and craft-inspired labels, similar to how Cutwater Spirits markets its bar-quality canned cocktails using real tequila and whiskey
- Online sales channels are thriving, especially through platforms such as Drizzly and Minibar Delivery, where consumers can browse a wide range of Ready to Drink options, often discovering limited-edition releases or new flavours not found in-store
