“Rising Demand for Health-Conscious Options”
- Consumers are increasingly choosing light and clean-label drinks, which has led to the popularity of products such as hard seltzers made with natural fruit flavours and no added sugar, such as White Claw and Truly, which have introduced versions with fewer than 100 calories per can to cater to health-conscious drinkers
- Many Ready to Drink brands are reformulating classic cocktails into healthier alternatives
- For instance, Skinnygirl's low-calorie margaritas offer a flavourful yet lighter option for those looking to enjoy a cocktail without the extra calories, while brands such as Cutwater Spirits now offer lower-calorie versions of their canned cocktails, providing a healthier choice
- Beverage makers are introducing drinks with functional ingredients such as vitamin C, antioxidants, and adaptogens to meet wellness trends, such as Pulp Culture’s hard-pressed juices, which include live probiotics for gut health, targeting fitness-focused consumers who are interested in beverages with added benefits
- Organic and gluten-free options are becoming more widely available, with brands such as JuneShine offering kombucha-based alcoholic beverages that combine the health benefits of probiotics with the enjoyment of an alcoholic drink, appealing to health-conscious consumers who want a cleaner, natural option
- Labels and marketing are now highlighting health-related features more prominently, with phrases such as “low sugar,” “zero carbs,” and “natural flavours” becoming common on products such as Spindrift sparkling water, making it easier for consumers to find healthier options both in-store and through online platforms such as Drizzly
