Global Ready To Drink Beverages Market - Industry Trends and Forecast to 2029

Global Ready-To-Drink (RTD) Beverages Market, By Product (Alcoholic Beverages, Non-Alcoholic Beverages), Packaging Type (Bottles, Cans, Cartons, Others), Distribution Channel (Supermarkets, Hypermarkets, Convenience Stores, Others) – Industry Trends and Forecast to 2029.

Ready-To-Drink (RTD) Beverages Market Analysis and Size

The global ready-to-drink (RTD) beverages market has undergone a number of changes in recent years, and the scenario is expected to remain the same in the coming years. This market is expected to grow significantly in the forecast period of 2022 to 2029 due to an increasing base of young people, particularly in developing economies, as well as an increase in consumer purchasing power. Aside from that, growing demand for processed food and beverages is expected to benefit this market in the near future.

Data Bridge Market Research analyses that the ready-to-drink (RTD) beverages market was valued at USD 89 billion in 2021 and is expected to reach the value of USD 141.85 billion by 2029, at a CAGR of 6.00% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Ready-To-Drink (RTD) Beverages Market Scope and Segmentation

Market Definition

"Ready to drink" (RTD) beverages are packaged beverages that are sold in a ready-to-drink state. Ready-to-drink beverages, as opposed to traditional beverage mixes, powders, or brew-it-yourself tea or coffee products, can be consumed immediately after purchase. RTD beverages include bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yoghurt drinks, and alcopops (ready-made alcohol cocktails).

Global Ready-To-Drink (RTD) Beverages Market Dynamics

Drivers

• The growing culture of consuming ready to eat products due to busy lifestyles

The growing consumer preference for ready-to-eat or ready-to-drink products as a result of busy lifestyles and hectic work schedules is driving demand. The market is expected to be driven by an increasing working population, supported by an increasing number of working women. Furthermore, many consumers prefer to serve homemade drinks at house parties and social gatherings, which drives demand.

• Diverse range of product offerings in RTD segment

The diverse range of popular and liked flavours offered by companies can also be attributed to the RTD beverages market's growth opportunities. With more consumers experimenting with food and beverages, as well as new tastes and flavours, the demand for flavours in various products has grown rapidly and continues to grow at a significant rate. Furthermore, various types of beverages are available in RTD products, catering to and fulfilling regional tastes, specific likings, and needs of consumers from various regions. Furthermore, one of the key strategies used by manufacturers to attract consumer attention will be the inclusion of exotic flavours in their product portfolio.

Opportunity

The increasing prevalence of serving ready-to-drink (RTD) beverages as a side drink in various fast food joints and cafes is also a factor driving global market growth. Rising consumer demand for low sugar and diet ready-to-drink (RTD) drinks as a result of increased adoption of a healthy lifestyle is another factor driving growth in the global ready-to-drink (RTD) beverage market.

Restraints

On the other hand, the high sugar content of ready-to-drink (RTD) beverages can lead to diabetes, obesity, and calcium deficiency. This factor may impede the growth of the global ready-to-drink (RTD) beverage market. Nonetheless, the development of a new line of low sugar ready-to-drink (RTD) drinks has the potential to generate significant revenue for players in the target market.

This ready-to-drink (RTD) beverages market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the ready-to-drink (RTD) beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Ready-To-Drink (RTD) Beverages Market

The ready-to-drink (RTD) beverages market is massive, and it includes both alcoholics and non-cocktails. The COVID-19 outbreak has had a significant impact on the RTD drinks market due to mandatory closures of cafés, bars, and food outlets around the world, which represents a significant portion of the RTD refreshment market's income age. During these tumultuous times, beverage organisations comprehend and adjust by focusing on more fundamental beverages. Drink manufacturing organisations are concentrating on producing water, milk, and other basic beverages to mitigate losses caused by COVID-19 restrictions. Regardless, a lack of suitable work, restricted access to unrefined substances, and coordination issues are a few of the major issues confronting the global beverage industry.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, The Coca-Cola Company paid $5.6 billion for BodyArmor, a sports nutrition company that now operates as a separate business unit. The company has expanded its product portfolio to include hydration and health and wellness items.
• In 2021, Nestlé and Starbucks Corporation partnered to launch Starbucks ready-to-drink coffee beverages in Oceania, Southeast Asia, and Latin America. Starbucks earned approximately CHF 2.7 billion (approximately US$ 2.98 billion) from RTD coffee sales. This strategic alliance will strengthen Nestlé's global leadership in the coffee segment.
• In 2022, PepsiCo launched Nitro Pepsi, its first nitrogen-infused cola in the cola category in the United States. The company used widget technology commonly found in coffee or beer products.

Global Ready-To-Drink (RTD) Beverages Market Scope

The ready-to-drink (RTD) beverages market is segmented on the basis of product, packaging type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Alcoholic
• Non-alcoholic
• Tea & coffee
• Juices & nectars
• Smoothies
• Carbonated soft drinks
• Sports & energy drinks
• Others

Packaging type

• Bottles
• Cans
• Cartons
• Other

Distribution channel

• Supermarkets
• Hypermarkets
• Convenience Stores
• Others

Ready-To-Drink (RTD) Beverages Market Regional Analysis/Insights

The ready-to-drink (RTD) beverages market is analysed and market size insights and trends are provided by country, product, packaging type and distribution channel as referenced above.

The countries covered in the ready-to-drink (RTD) beverages market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America and Europe are dominating the ready-to-drink beverages market and will florish its dominance during forecast period of 2022 to 2029. Coffee consumption is increasing as a result of changing lifestyles and urbanisation, which is driving the ready-to-drink beverages market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Ready-To-Drink (RTD) Beverages Market Share Analysis

The ready-to-drink (RTD) beverages market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to ready-to-drink (RTD) beverages market.

Some of the major players operating in the ready-to-drink (RTD) beverages market are:

• The Coca-Cola Company (U.S.)
• PepsiCo Inc. (U.S.)
• Britvic PLC. (U.K.)
• SUNTORY BEVERAGE & FOOD LIMITED. (Japan)
• National Beverage Corp. (U.S.)
• ASAHI GROUP HOLDINGS, LTD. (Japan)
• Tru Blu Beverages (Australia)
• F&N Foods Pte Ltd. (Scotland)
• Bickford's Australia (Australia)
• Parle Agro Pvt. Ltd. (India)
• Laihian Mallas (Finland)