- In January 2024, SYSTM Foods, a functional beverage brand platform, acquired HUMM Kombucha, a leader in the low-sugar, gut-health-focused kombucha category. This acquisition strengthens SYSTM Foods' portfolio, which includes brands such as REBBL and Chameleon Organic Coffee. By integrating HUMM Kombucha, SYSTM aims to enhance its position in the growing refrigerated ready-to-drink market, responding to the rising demand for healthier, functional beverages. This move is expected to drive synergies, expand market reach, and support the growth of both brands in the health-conscious beverage sector
- In September 2023, BODYARMOR Sports Drink announced its first international expansion into Canada, set to begin in January 2024. This marks a significant milestone in the brand’s growth as it enters new markets, offering products such as the original sports drink and BODYARMOR LYTE. The expansion is facilitated through a partnership with The Coca-Cola Company and Coke Canada Bottling, aiming to cater to the growing demand for healthier hydration options. This move is expected to boost BODYARMOR’s presence and drive its growth in the global sports drink market
