“Rising Demand for Health-Focused Beverages”
- The rising demand for health-focused beverages is transforming the ready to drink market as consumers increasingly seek options that support their wellness goals without compromising on taste
- For instance, drinks infused with probiotics, antioxidants, or electrolytes such as Kombucha, Vitamin water, and cold-pressed juices are gaining popularity among those prioritizing gut health, immunity, and hydration
- Many brands are reformulating their beverages with clean labels, reducing added sugars, and eliminating artificial ingredients to appeal to a more health-conscious audience
- Plant-based and functional drinks made from ingredients such as green tea, coconut water, or apoptogenic herbs are seeing greater shelf space, reflecting a shift toward beverages that offer both refreshment and nutritional value
- This trend is particularly evident in product launches such as PepsiCo’s Lifewtr or Nestlé’s Essentia Water, which highlight hydration, pH balance, and added minerals, signalling strong consumer interest in drinks that do more than just quench thirst
