“Increasing Demand for Saffron in Wellness and Cosmetics”
- A significant and accelerating trend in the global saffron market is its growing adoption in the wellness and cosmetics sectors due to its antioxidant, anti-inflammatory, and skin-brightening properties. This shift is expanding saffron’s role beyond culinary uses into premium skincare, personal care, and health supplements
- For instance, companies such as Kausar Saffron, Gohar Saffron, and Baby Bright have launched saffron-infused products ranging from face serums to dietary capsules, capitalizing on the spice’s rejuvenating and anti-aging benefits
- Saffron’s use in wellness products supports claims related to improved mood, reduced stress, and hormonal balance, making it a key ingredient in functional health supplements. For instance, Ayurveda Experience markets saffron-based beauty oils targeting holistic skincare solutions rooted in traditional remedies
- In cosmetics, saffron is increasingly used in formulations for brightening creams, under-eye serums, and facial oils due to its ability to promote an even skin tone and reduce pigmentation. Brands such as Forest Essentials and Biotique are integrating saffron into luxury Ayurvedic skincare ranges to meet growing consumer demand
- This trend reflects a broader consumer shift toward clean-label and naturally-derived ingredients, with saffron gaining recognition for its multipurpose therapeutic properties
- The demand for saffron-based wellness and cosmetic products is rapidly growing across Asia-Pacific and Europe, driven by rising health consciousness and preference for herbal and organic skincare options
