- In August 2023, Tata Consumer Products (TCP) expanded its product line by launching a premium range of Kashmiri saffron under its Himalayan brand. This strategic move aims to tap into the growing demand for high-quality saffron, emphasizing its rich flavor and potential health benefits. The new product line underscores TCP’s commitment to quality and innovation in the food and beverage sector, catering to discerning consumers
- In June 2022, Natac Group strengthened its market presence in the saffron extracts sector by acquiring French biotech firm Inoreal. This acquisition facilitates easier access for customers to high-quality bioactive components, enhancing the product offerings. With a focus on providing branded ingredients backed by clinical data, Natac aims to meet the growing demand for saffron-based products, ensuring consumer trust and satisfaction
- In November 2022, Veggitech inaugurated a cutting-edge saffron farm in Sharjah, U.A.E., aligning with the National Food Security Strategy for 2051. Utilizing smart built-in systems for efficient farming management, the facility exemplifies innovation in agriculture. This initiative aims to boost local saffron production, ensuring sustainability and high quality. By leveraging advanced technology, Veggitech contributes to the UAE’s goal of achieving long-term food security and self-sufficiency
- In February 2022, Mumbai-based ENTOD Pharmaceutical launched “Macusaff,” a saffron-based eye care supplement in India. This product is formulated entirely from natural saffron, containing 5 percent crocin, which is believed to aid in treating conditions such as retinitis pigmentosa and glaucoma. ENTOD’s focus on using natural ingredients highlights a growing trend in the pharmaceutical sector toward holistic and effective solutions for eye health, catering to an increasing consumer demand
- In June 2022, SoulTree, a brand specializing in Ayurvedic beauty and wellness, introduced its Advanced Kumkumadi line of products. This new range is crafted from 100% pure, certified organic Mogra Saffron, adhering to the principles of Ayurvedic traditions. By emphasizing organic and natural ingredients, SoulTree aims to cater to the rising consumer preference for holistic beauty solutions, blending traditional knowledge with modern skincare needs
