Global Sales Intelligence Market, By Component (Software, Services), Deployment Type (On-Premise, Cloud), Organization Size (Large Enterprises, Small and Medium Enterprises), Application (Lead Management and Data Management, Analytics and Reporting, Others), End User (BFSI, IT and Telecom, Healthcare and Life Sciences, Consumer Goods and Retail, Media and Entertainment, Others) – Industry Trends and Forecast to 2029.
Global Sales Intelligence Market Analysis and Size
Sales intelligence improves the quality and quantity of sales leads and provide salespeople with the information they need to take advantage of them. Rising number of small and medium scale end users are increasingly understanding the importance of sales intelligence.
- Data Bridge Market Research analyses that the sales intelligence market value, which was USD 2.52 billion in 2021, is expected to reach the value of USD 6.40 billion by 2029, at a CAGR of 12.35% during the forecast period. “Software" accounts for the largest component segment in the sales intelligence market owing to the integration capabilities of software to integrate with existing systems for enabling quality data enrichment.
Global Sales Intelligence Market Definition
From the name itself, it is clear that sales intelligence is a technological system that facilitates the sales persons in generating leads by a data collection and analysis. Sales intelligence is based on the principle of customer profile data quality management and uses internal and external sources of data to increase and improve the sales.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2019 - 2014)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Component (Software, Services), Deployment Type (On-Premise, Cloud), Organization Size (Large Enterprises, Small and Medium Enterprises), Application (Lead Management and Data Management, Analytics and Reporting, Others), End User (BFSI, IT and Telecom, Healthcare and Life Sciences, Consumer Goods and Retail, Media and Entertainment, Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Market Players Covered
DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US), Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius (US), InfoGroup (US), UpLead (US), RelPro (US), DueDil (UK), EverString (US), RingLead (US), Gryphon Networks (US), List Partners (US), FullContact (US), Zoho (US), and Yesware (US)
Global Sales Intelligence Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Growth in Investment for Research and Development to Carve Way for Innovations
The rising number of strategic market collaborations has led to the rise in funds to be allocated for the growth and development of advanced and automated technology/ machinery to manage high volume of structured and unstructured data. Further, growth in the level of investment for research and development proficiencies would carve the way for innovations in information technology. Rising integration of artificial intelligence and machine learning technologies will further prove to be a boon for the market.
Increased Number of Industries Globally to Induce Greater Demand and Supply in Emerging Nations
Growing number of small and medium scale enterprises all around the globe is one of the major factors fostering the growth of the market. In other words, increased number of banking, financial services, and insurance (BFSI), education, energy and utilities, government and public sector, healthcare and life sciences, manufacturing, retail and e-commerce, telecommunication, and IT industries, is directly influencing the growth rate of the market.
Growing Complexities Associated with Procurement to Present Numerous Opportunities for Small Scale Businesses
Owing to the global economic rise, there is a huge scope of growth for the information and communication technology industry. Surging adoption of cloud computing, growing adoption of new and advanced technology and rising cases of security breaches and network attack indicates a good scope of growth.
- Advanced technologies to present many opportunities
Rising urbanization, modernization, and globalization drive market value growth. In other words, surging investment in the workforce management and quality monitoring and strengthening IT industry in developing economies such as India and China will present very many opportunities for the growth of the market.
Growing industrial infrastructure and rapid adoption of advanced solutions for improved customer targeting propels are other market growth determinants. Furthermore, rising proliferation of high speed internet in the developing economies will extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, rising need to fortify the enterprises network against unauthorised and unprecedented strikes will further expand the future growth of the market.
Restrictions/ challenges Global Sales Intelligence Market
- Growing concerns to limit the scope of growth in the long run
Lack of technical expertise will create hindrances for the growth of the market. Also, existence of the technology is unaware to many industries which will narrow down the scope of growth for the market. Further, suspension of business activity on account of the coronavirus pandemic will yet again create hindrances.
- Complexities will pose a threat to the unprecedentedly growing market demand
Complexities associated with the deployment of cloud based deployment models will challenge the market growth rate. Further, penetration of cloud based deployment model is confined to large enterprises which will further derail the market growth rate.
Also, dearth of awareness in underdeveloped regions, variation in industry-specific requirements and data privacy and accuracy rate of company/client information and high costs associated with deployment will act as growth restraints for the market. Lack of strong infrastructural facilities in the backward economies, complex process and data integrity along with lack of IT infrastructure, regulatory issues and lack of standardization and data management efficiency will also challenge the market growth rate.
This sales intelligence market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the sales intelligence market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Sales Intelligence Market
The recent outbreak of coronavirus has proven to be a boon for the market. The pandemic has led to the suspension of business activity on account of the coronavirus pandemic and has resulted in disruptions in global supply chains, border restrictions, and travel restrictions by government bodies. However, software companies are currently increasing their focus on in-demand technologies and re-exploring innovative ways to serve their clients.
- In January 2021, HG Insights announced the launch of its new market intelligence product, which could help B2B companies to improve their Go-To market performance.
- In November 2020, Inside View – a leader in B2B data and intelligence, announced the launch of its new browser extension. This browser extension would help sellers by giving them easy access to phone numbers and email addresses directly in the prospecting workflows.
Global Sales Intelligence Market Scope
The sales intelligence market is segmented on the basis of component, organisation size, deployment type, application and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
The sales intelligence market on the basis of component has been segmented as software, and services. Services have been further segmented into consulting, integration and deployment, training, maintenance, and support.
On the basis of deployment type, sales intelligence market has been segmented into cloud and on-premise.
- Large Enterprises
- Small and Medium Enterprises
Based on organization size, sales intelligence market has been segmented into large enterprises, small and medium enterprises.
- Lead Management and Data Management
- Analytics and Reporting
On the basis of application, sales intelligence market has been segmented into lead management and data management, analytics and reporting, and others.
- IT and Telecom
- Healthcare and Life Sciences
- Consumer Goods and Retail
- Media and Entertainment
Sales intelligence has also been segmented on the basis of end user into BFSI, IT and telecom, healthcare and life sciences, consumer goods and retail, media and entertainment, and others.
Sales Intelligence Market Regional Analysis/Insights
The sales intelligence market is analysed and market size insights and trends are provided by country, component, component, organisation size, deployment type, application and end user as referenced above.
The countries covered in the sales intelligence market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the market owing to the prevalence of advanced IT infrastructure and quick adoption of modern technologies in developed countries comparing to the developing nations. Asia-Pacific will continue to undergo substantial gains during the forecast period and will score the highest growth rate. This is because of the increasing rate of digitization of the economies, rising application by the real estate industry and surging investments towards the development of IT infrastructure in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Sales Intelligence Market Share Analysis
The sales intelligence market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to sales intelligence market.
Some of the major players operating in the sales intelligence market are:
- DiscoverOrg (US)
- Dun & Bradstreet (US)
- LinkedIn (US)
- Oracle (US)
- Demandbase (US)
- InsideView (US)
- Clearbit (US)
- HG Insights (US)
- LeadGenius (US)
- InfoGroup (US)
- UpLead (US)
- RelPro (US)
- DueDil (UK)
- EverString (US)
- RingLead (US)
- Gryphon Networks (US)
- List Partners (US)
- FullContact (US)
- Zoho (US)
- Yesware (US)
Research Methodology : Global Sales Intelligence Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Customization Available : Global Sales Intelligence Market
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.