“Sustainable Material Innovation and Recyclable Product Demand”
- A major trend shaping the saturating kraft paper market is the shift towards sustainable, bio-based, and recyclable raw materials in response to global environmental concerns and stricter regulations. Manufacturers are increasingly focusing on creating kraft papers that are FSC-certified, free from harmful chemicals, and compatible with circular economy models
- For instance, Ahlstrom launched its GreaseShield range of compostable and PFAS-free saturating kraft papers in 2023, which cater to growing demand in food packaging, laminates, and industrial applications. Similarly, Mondi has developed barrier-coated kraft paper solutions that maintain recyclability while offering durability and moisture resistance
- Innovations in resin formulations and water-based saturating chemicals are further accelerating this trend, helping improve the mechanical properties of kraft papers while reducing environmental impact. The integration of renewable fibers and low-VOC resins ensures compliance with EU Green Deal and U.S. EPA guidelines
- This sustainability-focused evolution is driven by end-user industries such as construction, furniture, and foodservice, which increasingly prioritize eco-friendly alternatives to plastic-laminated substrates. Brands seek packaging and laminates that are biodegradable yet functional
- Companies such as WestRock, International Paper, and Kotkamills are actively investing in R&D to deliver next-gen kraft paper variants tailored for high-performance laminating, printing, and coating applications while meeting sustainability target
- As climate regulations tighten and consumer preferences shift, sustainable innovation is becoming a core differentiator, driving growth and competitive advantage in the saturating kraft paper market
