- In April 2024, Essentia Organic Mattress introduced a kraft paper-based wrap for its roll-pack mattresses, replacing plastic with biodegradable, compostable, and recyclable kraft paper for both internal and external packaging. This strategic shift underscores the company’s commitment to sustainability and aligns with growing consumer demand for eco-friendly packaging alternatives, helping strengthen its green brand image
- In February 2024, Fourniture Industrie Service (FIS) developed a bubble wrap made from recycled kraft paper, addressing the dual need for product protection and environmental responsibility. This innovation reflects the increasing push toward plastic-free packaging solutions and supports market expansion in sustainable packaging formats, positioning FIS as a forward-looking industry player
- In June 2022, Stora Enso launched a 100% virgin fiber-based kraftliner, designed to meet the requirements of high-performance packaging applications. The product boosts both strength and environmental sustainability, catering to market preferences for robust and responsible materials, and enhances Stora Enso’s leadership in the eco-conscious packaging space
- In April 2021, Bellmer partnered with Segezha Group to construct a new paper machine in Sokol, Vologda Region, Russia, with operations planned to begin in 2023. This initiative is intended to boost production capacity and support regional economic growth through the adoption of advanced kraft paper manufacturing technologies, expanding both firms' influence in the European paper industry
