Global Scented Candle Market – Industry Trends and Forecast to 2031

Global Scented Candle Market, By Product Type (Synthetic Wax, Paraffin Wax, Vegetable Wax, and Animal Wax), Candle Type (Jar, Pillar, Tea Light, Tumbler, Vase, and Others), Raw Material (Wax, Liquid Dyes, Soy, Glass, and Others), Fragrance (Fruit, Flower, Spice, Blends, and Others), Category (Mass, and Premium), Distribution Channel (Online, and Offline), Shape (Round, Flower, Heart, Oval, and Others), Number of Wicks (Single Wick, and Multi Wicks) – Industry Trends and Forecast to 2031.

Scented Candle Market Analysis and Size  

The scented candle market is experiencing rapid growth fueled by advancements in production methods and technology. Manufacturers are leveraging the latest techniques to enhance fragrance diffusion and extend burn times, meeting consumer demands for longer-lasting, high-quality products. This evolution has not only expanded the market but also elevated consumer experiences, driving sustained growth in the scented candle industry.

The global scented candle market size was valued at USD 3.38 billion in 2023, is projected to reach USD 5.63 billion by 2031, with a CAGR of 6.60% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

A scented candle is a decorative item infused with aromatic oils that emit pleasant fragrances when burned. Composed of wax, wick, and fragrance, it serves both functional and aesthetic purposes, creating a cozy atmosphere and masking unwanted odors. Popular for relaxation, ambiance, and aromatherapy, scented candles come in various sizes, shapes, and scents to suit personal preferences and enhance any space.

Scented Candle Market Dynamics

Drivers

• Growing Interest in Home Fragrance

The scented candle market is propelled by a surging interest in home fragrance, as consumers prioritize wellness and ambiance. Scented candles offer a convenient way to elevate mood and relaxation, aligning with the modern desire for tranquil living spaces. For instance, sales of lavender-scented candles have soared, as lavender is renowned for its calming properties, meeting the demand for products that promote a serene atmosphere and holistic well-being.

• Expansion of E- Commerce

The scented candle market is propelled by the surge in online retail, making these products globally accessible. E-commerce platforms offer diverse selections, convenient purchasing, and competitive pricing, amplifying market demand. For instance, platforms such as Amazon and Etsy host a plethora of scented candle sellers, enabling consumers to explore various fragrances, designs, and price points from the comfort of their homes, ultimately contributing to the market's expansion and accessibility.

Opportunities

• Rising Social Media Influence

Influencers and social media platforms wield considerable influence in boosting the scented candle market. With captivating lifestyle posts and home decor inspirations, influencers showcase scented candles as essential elements for creating cozy and inviting spaces. Whether it's a mesmerizing flat lay featuring candles of various scents or a cozy evening ambiance illuminated by candlelight, such content captivates audiences, driving consumer interest and purchases in the scented candle market.

• Growing Gifting Culture of Scented Candle

The tradition of gifting scented candles for birthdays, holidays, and housewarmings has become deeply ingrained, sustaining demand year-round. For instance, during the holiday season, scented candles are sought-after gifts for loved ones, offering warmth and cheer. Similarly, during housewarmings, they symbolize new beginnings and add a personal touch to the occasion. This gifting culture fosters continuous market growth as consumers seek versatile and thoughtful presents for various celebrations.

Restraints/Challenges

• Rising Competition from Alternatives

Competition from alternatives such as reed diffusers, essential oil diffusers, and wax melts impedes the growth of the scented candle market. These alternatives offer different sensory experiences and perceived benefits, diverting consumers away from traditional candle purchases. As a result, scented candle manufacturers face challenges in maintaining market share and profitability amidst this competitive landscape.

• Seasonal Demand of Scented Candle

Seasonal demand poses a significant obstacle for scented candle manufacturers, as sales fluctuate throughout the year, particularly outside peak seasons. This inconsistency hampers market stability and revenue projections, making it challenging for manufacturers to maintain consistent sales and profitability.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In October 2022, AnyMind Group, facilitating end-to-end commerce, revealed Shefar, a Japanese DTC fragrance brand, launched a line of scented candles featuring two variants. This expansion diversifies Shefar's product range, potentially attracting new customers and enhancing brand loyalty through the allure of indulgent home fragrances, thus positioning the brand for sustained growth and market penetration
• In March 2022, Kringle Candle unveiled its latest addition, the Cannabis-scented candle, as part of its Reserve Line, marking a departure from conventional scents. By tapping into contemporary trends, Kringle Candle aims to captivate consumers seeking unique olfactory experiences, fostering brand innovation and differentiation within the competitive candle market landscape
• In June 2020, Stonewall Kitchen LLC acquired the "Village Candle" brand from Village Candle Inc., heralding the launch of the gentleman's collection. With diverse fragrances such as juniper, leather, incense, and honey, this line caters to discerning consumers, offering an array of sophisticated scents to elevate ambiance and evoke sensory pleasure in home environments
• In January 2020, Brooklyn Candle Studio collaborated with artist Allison Kunath to introduce a new line of scented candles tailored for women. This strategic partnership combines artistic flair with olfactory expertise, appealing to the female demographic's desire for aesthetic sophistication and sensory indulgence, thereby enhancing brand visibility and consumer engagement within the competitive candle market

Scented Candle Market Scope

The market is segmented on the basis of product type, candle type, raw material, fragrance, category, shape, number of wicks, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Synthetic Wax
• Paraffin Wax
• Vegetable Wax
• Animal Wax

 Candle Type

• Jar
• Pillar
• Tea Light
• Tumbler
• Vase
• Others

 Raw Material

• Wax
• Liquid Dyes
• Soy
• Glass
• Others

 Fragrance

• Fruit
• Flower
• Spice
• Blends
• Others

 Category

• Mass
• Premium

 Distribution Channel

• Online
• Offline
  • Hypermarkets / Supermarkets
  • Specialty Stores
  • Independent Departmental Stores
  • Convenience Stores

 Shape

• Round
• Flower
• Heart
• Oval
• Others

 Number of Wicks

• Single Wick
• Multi Wicks

Scented Candle Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product type, candle type, raw material, fragrance, category, shape, number of wicks, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific region is expected to have the highest growth rate in the scented candle market, propelled by the rising trend of gifting scented candles during celebratory occasions and festivities. Countries such as India, China, Japan, Thailand, Australia, and New Zealand are witnessing a notable surge in demand.

North America is expected to dominate the scented candle market, buoyed by the proliferation of spas and massage parlors in the U.S. and Canada. This trend fuels demand for ambiance-enhancing products, driving growth and innovation in the fragrance industry across the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Scented Candle Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Candle-lite (U.S.)
• Village Craft & Candle (Canada)
• Newell Brands (U.S.)
• The Procter & Gamble Company (U.S.)
• Empire Candle Co., LLC (U.S.)
• L Brands, Inc. (U.S.)
• BeCandle (India)
• C. Johnson & Son, Inc (U.S.)
• Conscious Candle Company (U.S.)
• The Yankee Candle Company (U.S.)
• Bolsius International BV (France)
• Welburn Candles Pvt Ltd (U.K.)
• Colonial Candle (U.K.)
• Brandt Kaarsen (Spain)