- In August 2024, Siegwerk, Multi-Plastics, and Tripack collaborated to launch APR-approved fully recyclable shrink sleeves for PET water bottles. This breakthrough packaging solution, presented at Label Expo Americas 2024, integrates Multi-Plastics' Envirocycle PET shrink sleeve film, Siegwerk's CIRKIT de-inking primer and SICURA Orbis ink technology, and Tripack's expertise in application. The innovation enhances recyclability while preserving packaging quality
- In April 2024, Nestlé USA announced a major sustainability initiative by transitioning its Nesquik ready-to-drink bottles to recyclable shrink sleeve labels. These labels incorporate light-blocking print technology, ensuring compatibility with the U.S. recycling stream while maintaining product quality. The move supports consumer demand for eco-friendly packaging and aims to make 4,500 metric tons of PET plastic easier to recycle annually
- In February 2024, CCL Industries introduced EcoFloat WHITE, a low-density polyolefin shrink sleeve designed to enhance recyclability. This innovation supports the shift from HDPE to PET packaging, particularly in the food and beverage industry, by offering functional product decoration for light-sensitive products. The sleeve material enables float separation during recycling, increasing the yield of high-quality, food-grade PET flakes
- In October 2023, Cymmetrik Group expanded its sleeve labels division by establishing a new plant in Zhejiang. This facility utilizes inline flexographic printing technology, replacing traditional gravure printing to enhance efficiency and sustainability. The Zhejiang plant focuses on high-end sleeve label production, including shrink sleeves and wraparound labels, supporting the company’s diversification strategy
- In September 2021, Huhtamaki Oyj completed the acquisition of Elif Holding A.Ş., a major player in sustainable flexible packaging. This strategic move strengthens Huhtamaki’s flexible packaging business, particularly in emerging markets, and reinforces its position as a leading provider of innovative and sustainable packaging solutions for global FMCG brands. The acquisition includes Elif’s operations in Turkey and Egypt, expanding Huhtamaki’s market reach



