- In April 2025, L'Oréal Professionnel introduced its Hair Spa range, offering professional in-salon treatments designed to address various hair and scalp concerns. The collection includes products such as the Deep Nourishing Creambath, Repairing Creambath, Smoothing Creambath, and Hydrating Concentrate, each formulated with ingredients such as water lily and purified water to nourish, repair, and hydrate the hair and scalp. These treatments aim to provide a relaxing spa experience while delivering targeted hair care benefits
- In November 2024, Woodhouse Spas introduced a new range of treatments that combine advanced skincare technology with luxurious relaxation. Highlighting the offerings is the Glacial Gloss facial, which uses cryotherapy to reduce redness, melasma, and inflammation-related aging, anti aging service, promoting a radiant complexion. These innovative services aim to rejuvenate both skin and spirit, providing accessible, personalized skincare solutions at select locations
- In November 2024, the company expanded its footprint by converting 30 LaVida Massage locations across seven states, including Arkansas, Georgia, and Michigan. This move marked Hand & Stone's entry into Arkansas with its Bentonville location and increased its total spa count from 39 to 40. The conversion strategy included comprehensive training and support for new franchisees and staff, ensuring a seamless transition into the Hand & Stone brand
- In November 2024, Çırağan Palace Kempinski Istanbul unveiled its redesigned spa and wellness center, managed by Sanitas Spa & Wellness. The renovated spa featured a VIP Turkish bath, massage rooms, a fitness center, an indoor pool, and more. Signature treatments included the "Sultan’s Bath" and "Sanitas Signature Massage," alongside offerings such as the Thai Blend Massage for muscle pain and Shiroibhyanga for detoxification and body harmony
