- Growing demand for customized flavor profiles in processed meats and poultry, especially in the quick service restaurant (QSR) and foodservice segments, is driving market expansion
- Increasing use of regional and ethnic spice blends such as harissa, peri-peri, chipotle, and garam masala is gaining traction among consumers seeking diverse taste experiences
- Asia-Pacific dominated the spices and seasonings in meat and poultry market with the largest revenue share of 38.7% in 2024, driven by the widespread use of spices in traditional cuisines and the growing demand for processed and ready-to-cook meat products
- North America region is expected to witness the highest growth rate in the global spices and seasonings in meat and poultry market, driven by increasing demand for ethnic flavors, rising consumption of processed and ready-to-cook meats, and a growing preference for clean-label seasoning products
- The spices segment dominated the market with the largest revenue share of 49.6% in 2024, driven by their widespread use in enhancing the flavor, aroma, and color of meat and poultry dishes. Spices such as black pepper, paprika, chili, cumin, and coriander are key ingredients in marinades, rubs, and seasoning mixes, widely adopted across both household and commercial applications. Their versatility and ability to cater to diverse culinary traditions make them indispensable in the global meat processing industry
