- The market is witnessing rapid transformation due to the merging of fashion and functionality, with consumers seeking performance-driven yet stylish clothing for both athletic and casual wear
- Increasing female participation in sports and fitness programs is creating new demand across product categories such as leggings, sports bras, and activewear sets
- North America dominated the sports apparel market with the largest revenue share in 2024, driven by strong consumer inclination toward fitness, increased participation in sports activities, and the rise of athleisure as everyday wear
- Europe region is expected to witness the highest growth rate in the global sports apparel market, driven by a surge in urban fitness trends, expanding digital retail channels, and consumer preference for eco-friendly, versatile clothing that supports both active lifestyles and fashion-forward choices
- The soccer segment dominated the market with the largest revenue share in 2024, driven by the global popularity of the sport, increasing participation across all age groups, and the high demand for team jerseys, shorts, and training kits. Soccer apparel benefits from major international events such as the FIFA World Cup and regional leagues, which consistently drive brand visibility and consumer engagement. The segment also thrives due to strong endorsements from top athletes and clubs
