“Rise of Smart Sportswear and Performance-Enhancing Technology”
• Consumers are increasingly adopting smart sportswear that tracks physical metrics such as heart rate, steps, and calories burned
• Sensor-embedded fabrics are gaining popularity for offering real-time feedback on muscle movement and posture during workouts
• Brands are integrating wearable technology into activewear to improve performance and provide recovery insights
• Tech-focused consumers are drawn to garments that connect with smartphones and fitness apps for personalized health data
• For instance, Under Armour’s smart apparel line, which includes biometric shirts that sync with the UA Record app, has gained widespread adoption among athletes and gym users
