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“Growing Demand for Clean-Label and Plant-Based Products”
- One prominent trend in the global sports nutrition market is the increasing demand for clean-label and plant-based products, as consumers prioritize transparency, health, and sustainability in their dietary choices
- Clean-label sports nutrition products, free from artificial additives, sweeteners, and preservatives, are gaining popularity, particularly among millennials and Gen Z consumers who seek natural and minimally processed ingredients
- For instance, major brands are launching plant-based protein powders made from peas, brown rice, and hemp to cater to vegan and lactose-intolerant consumers, expanding the reach of sports nutrition beyond traditional fitness users
- Digital integration also allows for the seamless capture of high-resolution images and videos during surgeries, facilitating better documentation and post-operative analysis
- This trend is revolutionizing the way ophthalmic surgeries are performed, improving patient outcomes and increasing the demand for technologically advanced microscopes in This trend is revolutionizing product development in the sports nutrition market, pushing manufacturers to innovate with functional ingredients, ensure sustainability, and align with consumer values—ultimately driving market growth and reshaping product offerings globally



