- In March 2024, PepsiCo’s Gatorade introduced a new line of plant-based sports drinks, tapping into the rising popularity of plant-based diets in North America. This innovative launch reflects Gatorade's commitment to catering to evolving consumer preferences while reinforcing its position in the competitive sports drink market. By offering plant-based options, Gatorade aims to attract health-conscious individuals seeking sustainable and nutrient-rich beverages. This strategic move highlights PepsiCo's dedication to expanding its portfolio and strengthening its foothold in the North American market
- In October 2023, Herbalife Nutrition introduced a new range of plant-based protein powders in India, addressing the rising demand for plant-based sports supplements. These products are designed for health-conscious consumers seeking nutritious and sustainable alternatives. The launch highlights Herbalife's commitment to innovation and meeting evolving consumer preferences. By offering plant-based options, the company aims to strengthen its presence in the Indian market and cater to the growing trend of healthier lifestyles
- In April 2023, Sirio Europe revealed plans to introduce two innovative collagen-based gummies at the Vitafoods Europe trade show. Specifically designed for sports nutrition, these gummies aim to support joint health and enhance athletic performance. Featuring advanced formulations, they incorporate high-quality collagen to cater to the growing demand for functional and convenient supplements. This launch highlights Sirio Europe's commitment to innovation and addressing the needs of health-conscious consumers. The Vitafoods Europe trade show served as the perfect platform to showcase these groundbreaking products
- In February 2023, Olly expanded its product lineup with the launch of two innovative offerings: Post-Game Recovery Gummy Rings and Pre-Game Energize Gummy Rings. Designed to cater to the fitness community, these gummies provide targeted benefits for workout enthusiasts. The Pre-Game Energize Gummy Rings boost energy and stamina with ingredients like the S7 Plant-Based Blend and B vitamins, while the Post-Game Recovery Gummy Rings aid muscle recovery with vitamin D, turmeric, and electrolytes. This launch underscores Olly's commitment to supporting active lifestyles
- In April 2022, Abbott, with approval from the U.S. FDA, released limited quantities of metabolic nutrition formulas to address specific nutritional needs. These formulas, previously on hold, were made available under medical supervision to ensure proper use. This strategic release is expected to drive demand for nutritional supplements, contributing to market growth. Abbott's initiative highlights its commitment to addressing specialized dietary requirements while adhering to regulatory standards. The move also underscores the growing importance of tailored nutrition solutions in the healthcare industry
