- In December 2024, Nutrafol, a prominent hair health brand, expanded into the salon professional market, by launching professional-sized versions of its Root Purifier Shampoo and Strand Defender Conditioner. These products are designed for salon backbars, addressing the increasing consumer demand for scalp health solutions. This strategic move aligns with Nutrafol's mission to enhance hair and scalp health. The brand aims to introduce clients to its clinically proven formulas while promoting comprehensive hair wellness
- In February 2024, Beyoncé Knowles-Carter's hair care brand, Cécred, unveiled its sulfate-free product line. The collection features shampoos, conditioners, and hair masks suitable for all hair types. Cécred emphasizes the use of ethically sourced natural ingredients and sustainable packaging, reflecting Beyoncé's commitment to both hair health and environmental responsibility. This launch marks a significant step in the beauty industry, combining innovation with inclusivity
- In June 2024, Brooke Shields introduced Commence, a hair care brand specifically designed for women over 40. The brand's debut product, a sulfate-free 2-in-1 Instant Shampoo, addresses the unique needs of mature women, such as oil absorption and scalp moisturization. Commence aims to provide effective solutions for changing hair care requirements while promoting confidence and vitality. Brooke Shields' commitment to empowering women through tailored beauty products is evident in this launch
- In June 2024, Technavio highlighted the anticipated growth of the global zero-waste shampoo market, projecting an increase of USD 80.2 million between 2024 and 2028. This surge is attributed to rising awareness of the environmental drawbacks of plastic consumption and the growing popularity of personalized home salon services. The market's expansion reflects a shift towards sustainable and eco-friendly hair care solutions, catering to environmentally conscious consumers. Zero-waste shampoos, often packaged without plastic, align with this trend
- In August 2024, it was reported that the global rice water shampoo market is expected to grow at a robust 6.5% CAGR, reaching USD 410.4 million by 2034. This growth is driven by increasing consumer demand for natural hair care solutions to address issues like graying hair and hair loss. Manufacturers are focusing on creating products with organic ingredients, such as rice water, known for its nourishing properties. This trend reflects a shift towards sustainable and health-conscious beauty products
