- Suncare products, delivering broad-spectrum UV protection plus added skincare benefits (anti-ageing, hydration, tinted coverage), have become everyday “must-haves” across beauty, sports and dermatology routines thanks to their proven efficacy, convenience and alignment with clean-beauty and wellness trends. The segment now blends mineral filters, reef-safe chemistry, anti-pollution actives and lightweight textures to meet rising consumer expectations.
- Escalating demand is driven by four converging forces — heightened awareness of UV-induced skin damage, social-media-led skincare education, tightening SPF-labelling & reef-safety regulations, and AI-powered e-commerce that personalises shade/SPF selection.
- Asia-Pacific is on track to command the largest regional revenue share 37.56% by 2025, overtaking Europe as recovery in tourism, high UV indices and K-beauty-inspired daily SPF habits accelerate growth.
- Asia-Pacific is also the fastest-growing region with 6.21% CAGR 2024-32 due to rapid urbanisation, rising disposable incomes and strong local manufacturing in China, Japan, South Korea and India. Governments’ public-health campaigns and stringent ingredient bans (e.g., oxybenzone, octinoxate) further support adoption of high-SPF, reef-compliant products.
- The Sun-protection segment will continue to dominate the product mix, holding 46.89% of global revenue in 2025, as consumers favour lightweight fluid formats for face and body.



