- In May 2025 , La Roche-Posay: During Miami’s Racing Fan Fest the brand launched “Anthelios UV Pro Sport Sunscreen” and distributed thousands of samples while offering free dermatologist screenings, highlighting its push into high-performance, sport-focused sun protection
- In February 2025, Supergoop!: Supergoop! introduced “Glowscreen Soft-Radiance Drops Mineral SPF 40,” a two-shade, serum-texture mineral sunscreen that delivers a soft glow while protecting sensitive skin, reinforcing the brand’s hybrid skin-care/make-up positioning
- In January 2025, Shiseido’s Anessa brand unveiled the “Anessa Perfect UV Brush On Powder,” a portable mineral-filter UV-protection powder that lets users top-up SPF over make-up. The limited-edition product will debut in Japanese drug-stores on 21 February 2025, enlarging Anessa’s touch-up suncare formats
- In June 2024, Edgewell (Banana Boat): Edgewell rolled out the “Banana Boat 360 Coverage Sunscreen Mist,” the first refill-ready, reusable trigger-spray system in mass suncare. Refill bottles use 25 % PCR plastic, cutting virgin plastic and aligning with Edgewell’s Sustainable Care 2030 targets
- In June 2023, Beiersdorf (Nivea Sun): Beiersdorf relaunched its Nivea Sun Protect & Moisture line with bottles and pumps containing 50 % recycled plastic and reef-friendly formulas free of oxybenzone and octinoxate, supporting the company’s pledge to halve virgin-plastic use by 2025
