- In August 2024, Cuticura launched a talc offering 8-hour freshness, accompanied by a branding campaign on Kochi Metro trains. This initiative strategically targets Onam festival-goers, leveraging the metro’s extensive reach to showcase the product’s benefits and boost visibility. The campaign aims to engage commuters and potential customers, reinforcing the brand's promise of long-lasting freshness in the festive season. By utilizing high-traffic metro routes, Cuticura maximizes exposure and strengthens consumer connections, positioning the talc as an essential companion during Onam celebrations
- In June 2024, Dabur India introduced Cool King Icy Perfume Talc, featuring a double-burst cooling formula and 12-hour icy freshness. Designed to combat hot and humid weather, the talc offers a refreshing and fragrant experience. Bollywood actor Ranbir Kapoor endorsed the product, adding star power to its launch. This initiative aims to enhance consumer comfort and freshness, making it a go-to choice for summer skincare
- In April 2024, Golchha Group and Indian Oil Mauritius Limited signed a joint venture agreement to establish a state-of-the-art lube blending plant in Nepal for the local production of SERVO lubricants. This collaboration aims to enhance Nepal’s industrial capabilities and promote self-reliance in lubricant manufacturing. The plant is expected to be operational by the end of 2024, marking a significant milestone in the country's energy sector
- In April 2024, Imerys established a new business area, Solutions for Energy Transition, to highlight the growing importance of critical minerals in the global energy shift. This division focuses on materials such as high-purity quartz and graphite, essential for industries such as solar energy and semiconductors. The initiative underscores Imerys' commitment to supporting sustainable energy solutions and advancing mineral-based technologies
- In April 2023, Minerals Technologies Inc. entered three long-term precipitated calcium carbonate (PCC) supply agreements to expand its specialty additives product line in China and India. The agreements involve major paper companies, including Andhra Paper Limited in India and Nine Dragons Paper and Zhejiang Zhefeng New Materials Company in China. These partnerships will establish on-site PCC satellite plants, adding a combined 180,000 metric tons per year of PCC production capacity. The sites are expected to be operational by late 2023 and early 2024, reinforcing Minerals Technologies' leadership in paper and packaging filler technologies
