- Tissue and hygiene products, encompassing items such as toilet paper, facial tissues, sanitary products, diapers, and paper towels, are essential components of personal and household care routines due to their role in promoting cleanliness, comfort, and public health.
- The growing demand for tissue and hygiene products is driven by increasing awareness around personal hygiene, expanding global population, rising disposable incomes, and heightened health concerns post-COVID-19, along with a shift towards sustainable and biodegradable product alternatives.
- North America dominates the Tissue and Hygiene market with the largest revenue share of approximately 37.81% in 2025, underpinned by high consumer awareness, strong retail infrastructure, and demand for premium hygiene solutions; the U.S. leads the regional market owing to continuous product innovations, brand loyalty, and preference for environmentally friendly options.
- Asia-Pacific is expected to be the fastest growing region in the Tissue and Hygiene market during the forecast period, driven by rapid urbanization, improving living standards, population growth, and increased availability of international brands in emerging economies such as China, India, and Southeast Asian countries.
- The tissue product segment is expected to dominate the Tissue and Hygiene market with a market share of 31.20% in 2025, propelled by its extensive use across households, commercial spaces, and institutions, coupled with product innovations such as ultra-soft, antibacterial, and recycled tissue varieties
