Latest Developments in Global Tissue And Hygiene Market

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Latest Developments in Global Tissue And Hygiene Market

  • FMCG
  • Feb 2021
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

  • In 2024, Hengan International Group, a prominent Chinese hygiene product manufacturer, introduced premium quality structured tissue products in the Chinese market. These products, featuring enhanced bulk, softness, and absorbency, were developed following the installation of Toscotec’s TADVISION® tissue machine at their Xiaogan mill. This advancement positions Hengan as a leader in high-quality tissue production in China
  • In fiscal year 2024, Procter & Gamble (P&G) introduced the "Smooth-Tear" feature in its Charmin Ultra Soft bath tissue line. This innovation, resulting from five years of research, features scalloped-edge perforations designed to prevent uneven tearing, enhancing consumer satisfaction. The introduction of this feature contributed to a mid-single-digit growth in both value and volume sales for the U.S. bath tissue category
  • In April 2024, Unicharm, a Japanese hygiene product manufacturer, launched the world's first "horizontally" recycled nappies. These nappies, made from recycled materials using novel sterilization, bleaching, and deodorizing technologies, address Japan's demographic shift towards an aging population. The product maintains hygiene and comfort levels akin to regular disposable nappies and is available for both adults and children, marking a significant innovation in sustainable hygiene products
  • In January 2024, WEPA Professional, a leading European hygiene specialist, acquired Star Tissue UK, a prominent British hygiene paper provider. The newly acquired entity, operating under the name 'WEPA Professional UK,' aims to accelerate WEPA's growth in the UK's professional hygiene market, expanding its product offerings and market reach
  • In April 2023, Asia Pulp & Paper (APP) Sinar Mas, a leading Indonesian pulp and paper company, partnered with TietoEVRY, a global technology services provider, to drive its digital transformation initiatives. This collaboration focuses on enhancing operational efficiency and sustainability through advanced digital solutions, aligning with APP's commitment to responsible business practices and innovation in the tissue and hygiene sector