“Increasing Demand for Clean and Sustainable Ingredients”
- One prominent trend in the global vegan cosmetics market is the increasing demand for clean and sustainable ingredients
- This trend is driven by the rising consumer awareness of harmful chemicals in traditional beauty products, environmental concerns, and a shift towards healthier, ethical lifestyles
- For instance, brands such as Lush and Drunk Elephant are increasingly using plant-based, organic ingredients while ensuring their sourcing practices are environmentally friendly and sustainable
- The demand for clean and sustainable ingredients is also accelerating innovations in eco-friendly packaging, ingredient transparency, and plant-based formulations
- As consumers continue to prioritize sustainability and ingredient integrity, the focus on clean beauty is expected to remain a dominant trend, shaping product development and market growth
