- In March 2023, Fruit Works launched an innovative product line featuring vegan bath, body, and skincare product. This collection is distinguished by its use of a 100% natural fruit complex sourced from sugarcane, lemon, and orange, promising nourishing benefits. The brand emphasizes sustainability and health, appealing to environmentally conscious consumers seeking effective skincare solutions that harness the power of nature while avoiding synthetic ingredients
- In September 2022, Stella by Stella McCartney, a new beauty line created in collaboration with LVMH, debuted with a strong focus on eco-friendly principles. The collection features three primary products: Reset Cleanser, Alter-Care Serum, and Restore Cream, each reflecting McCartney's ethos of minimalism and sustainability. The brand emphasizes the use of essential ingredients, making it ideal for consumers seeking effective vegan skincare that aligns with their ecological values
- In September 2022, Raw Beauty Wellness, a U.S.-based beauty brand, introduced an exciting line of vegan skincare and haircare products. This range includes innovative items such as eye serum, antioxidant serum, exfoliating serum, and a prebiotic gel deodorant, along with a nourishing lip oil. The brand aims to offer luxurious, effective solutions for consumers looking to enhance their beauty routines with natural, cruelty-free alternatives that promote overall wellness
- In August 2022, Ashunta Sheriff, a prominent figure in the beauty industry, launched Ashunta Sheriff Beauty, a Black-owned brand dedicated to offering a cruelty-free and vegan beauty line. The collection features a variety of unique products, including browzing brow gel freeze and unicorn multichrome glitter shadow palette. This initiative aims to empower consumers with conscious beauty choices along with champions diversity and inclusivity within the cosmetics landscape
- In June 2022, in a strategic move to enhance its appeal among younger consumers, Plum, a well-known Indian cosmetics and skincare brand, appointed South Indian actress Rashmika Mandana as their brand ambassador. This partnership aims to strengthen Plum's presence in the Indian market, particularly among Gen Z and millennial demographics, while expanding its reach through various sales channels, thereby enhancing brand visibility and consumer engagement
