“Rising Demand for Clean Label and Functional Ingredients”
- One prominent trend in the global vegan ice-cream market is the rising consumer demand for clean label products and functional ingredients
- Consumers are increasingly seeking ice-cream options made with natural, recognizable ingredients that are free from artificial additives, preservatives, and allergens
- For instance, vegan ice-creams enriched with probiotics, plant-based proteins, or adaptogens are gaining popularity among health-conscious individuals who desire both indulgence and wellness benefits
- This shift is also encouraging brands to innovate with ingredients like oat milk, coconut cream, and cashew milk while promoting added health benefits such as gut health or low glycemic index
- This trend is reshaping product development strategies across the industry, prompting manufacturers to prioritize transparency, nutritional value, and sustainability in their offerings
