“Growing Trend of Personalized Nutrition and Functional Foods”
- One prominent trend in the global Vitamin C market is the increasing demand for personalized nutrition and functional foods
- Consumers are becoming more health-conscious and seeking products tailored to their specific needs, such as immune support, skin health, or overall wellness, driving the demand for Vitamin C-infused functional foods and beverages
- For instance, personalized Vitamin C supplements, based on individual health requirements or genetic factors, are gaining popularity among consumers looking for more targeted nutritional solutions
- Functional foods, including beverages, snacks, and fortified products with added Vitamin C, are increasingly being marketed for their health benefits, aligning with the growing trend of preventive healthcare
- This trend is revolutionizing the Vitamin C market by shifting focus from basic supplementation to customized, health-focused solutions, leading to increased product innovation and a rise in consumer demand



