- In June 2023, DSM-Firmenich, a leading player in the vitamin industry, revealed the restructuring of its vitamin business. This strategic move was driven by prevailing market trends, shifting conditions, and the observed downturn in global vitamin markets. The restructuring is particularly relevant to the global Vitamin C market, as it reflects the industry's efforts to adapt to changing demand dynamics and optimize operations in response to fluctuating market conditions. This decision underscores the challenges faced by Vitamin C manufacturers in a competitive and evolving market landscape
- In November 2021, Life Extension, a U.S.-based company focused on advancing aging solutions and promoting human longevity, launched its new product, Vitamin C 24-Hour Liposomal Hydrogel Mixture. This innovative formulation combines 350 mg of Vitamin C with advanced liposomal delivery technology, significantly improving the body’s absorption of the nutrient. This product introduction is highly relevant to the global Vitamin C market, as it highlights the growing trend of product innovation aimed at enhancing bioavailability and efficacy, responding to increasing consumer demand for more effective and convenient Vitamin C supplementation options
- In June 2023, DSM introduced a new, highly bioavailable form of Vitamin C, specifically designed to enhance absorption and efficacy in dietary supplements. This innovative formulation is intended to provide improved health benefits, with a particular focus on supporting immune function. The launch of this advanced Vitamin C variant is highly relevant to the global Vitamin C market, as it aligns with the increasing demand for more effective and scientifically advanced supplements, catering to consumers seeking enhanced nutritional support and greater product performance
- In January 2024, Lonza entered into a strategic partnership with a leading wellness brand to co-develop a new Vitamin C supplement specifically formulated to enhance skin health and provide anti-aging benefits. This collaboration is designed to address the growing consumer demand for targeted skincare solutions. The partnership is highly relevant to the global Vitamin C market, as it reflects the increasing trend of integrating Vitamin C into specialized supplements aimed at skincare, tapping into the expanding consumer interest in beauty and wellness products that offer dual benefits for skin vitality and aging prevention
- In July 2019, DSM N.V. announced the expansion of its vitamin C manufacturing facility in Jiangshan, China, with the aim of increasing the production capacity of vitamin C ingredients. This strategic expansion is highly relevant to the global Vitamin C market, as it reflects DSM’s commitment to meeting the growing demand for high-quality Vitamin C and strengthening its position in the competitive global market. The increased production capacity will enable the company to better serve the rising consumer demand for Vitamin C-based products, particularly in the dietary supplement and functional food sectors
