“Growing Demand for Textured Wheat Protein”
The wheat protein market is witnessing a growing trend toward textured wheat protein as demand for plant-based meat alternatives surges. Consumers seeking sustainable and high-protein diets are driving the adoption of textured wheat protein, known for its superior binding properties and meat-like texture. This trend is particularly prominent in the alternative meat industry, where companies are formulating wheat-based protein solutions to enhance product texture and nutritional value. For instance, Crespel & Deiters Group introduced a new textured wheat protein in November 2022, expanding its plant-based ingredient portfolio to cater to this rising demand. In addition, advancements in protein extraction and processing have improved the functionality of wheat protein, making it a key ingredient in vegan meat, processed foods, and nutritional supplements. As consumers increasingly seek clean-label, non-GMO, and high-protein food options, the textured wheat protein segment is expected to drive significant market growth in the coming years.
