Japan, Thailand, and Singapore Mushroom for Food Market – Industry Trends and Forecast to 2030

Japan, Thailand, and Singapore Mushroom for Food Market Analysis and Insights

The Japan, Thailand, and Singapore mushroom for food market encompasses the production, distribution, and consumption of various edible mushroom species for culinary purposes. This market includes both fresh and processed mushroom products, catering to diverse consumer preferences and dietary trends. Key mushroom varieties in this market include button, shiitake, and oyster mushrooms among others. Factors influencing this market include growing consumer interest in plant-based diets, rising awareness of the nutritional benefits of mushrooms, and sustainable farming practices. This market is an integral part of the food industry, serving as a versatile ingredient for various cuisines and culinary applications worldwide.

Data Bridge Market Research analyzes that the Japan mushroom for food market is expected to reach USD 5,256.82 million by 2030 from USD 1,887.44 million in 2022, growing with a substantial CAGR of 13.7% in the forecast period of 2023 to 2030. The Singapore mushroom for food market is expected to reach USD 1,171.20 million by 2030 from USD 574.78 million in 2022, growing with a substantial CAGR of 9.3% in the forecast period of 2023 to 2030. The Thailand mushroom for food market is expected to reach USD 941.48 million by 2030 from USD 481.36 million in 2022, growing with a substantial CAGR of 8.8% in the forecast period of 2023 to 2030.

Market Definition

Mushrooms are considered a superfood owing to their nutritional content. They are packed with four key nutrients namely selenium, vitamin D, glutathione, and ergothioneine. These nutrients help mitigate oxidative stress and prevent or decrease the risk of chronic conditions such as cancer, heart disease, and dementia. Moreover, it offers a strong natural umami flavor, allowing consumers to reduce salt proportion in mushroom meals by 30%-40%, thereby benefitting their health.

Japan, Thailand, and Singapore Mushroom for Food Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:    

Driver

• Rising Health Consciousness Among Consumers

The Japan, Thailand, and Singapore mushroom for food market is experiencing significant growth, primarily fueled by the increasing health consciousness among consumers. Recent years have witnessed a noticeable shift in consumer preferences, with a growing inclination toward healthier and more nutritious food options. Mushrooms are gaining popularity due to their various health benefits, which align with this growing health-consciousness trend.

Restraint

• High Prices of Mushroom

The market has encountered a substantial impediment in the form of the high prices of mushrooms, creating difficulties for both consumers and the industry as a whole. This restraint can be understood through various factors and implications such as, the cultivation of specific mushroom varieties is known to be labor-intensive and necessitates specialized conditions, resulting in elevated production expenses. Notably, varieties such as truffles and morel mushrooms incur significant costs due to their intricate growth prerequisites, which encompass specific soil conditions and a lengthy cultivation period. These heightened production costs often translate into increased prices for consumers.

Furthermore, the factor of seasonal availability contributes to the pricing dynamics of mushrooms. Certain mushrooms are highly seasonal, exclusively harvestable during specific times of the year. This limited availability can result in scarcity, driving prices even higher when demand surpasses supply during off-season periods. Thus, high prices of mushrooms are expected to restrain market growth.

Opportunity

• Increase in Online Sales and E-Commerce of mushroom

The increase in online sales and the growth of e-commerce have presented significant opportunities for market growth. This shift in consumer behavior and purchasing habits has had a profound impact on various industries, including the mushroom food market. Online sales and e-commerce have expanded the reach of mushroom products to a broader audience. Traditional brick-and-mortar stores often have limited shelf space, which can restrict the variety and availability of mushroom-based products. In contrast, online platforms allow mushroom food producers to showcase their entire product range, increasing exposure and accessibility for consumers. This has particularly benefited specialty mushroom products as consumers can now easily find and purchase unique mushroom varieties that might not be available in their local stores. Thus, an increase in online sales and e-commerce is expected to provide opportunities for market growth.

Challenge

• Difficulty in Mushroom Cultivation Process and Conditions

Mushroom cultivation has gained significant popularity in recent years due to the increasing demand for these nutritious and flavorful fungi in the food market. However, several challenges related to the difficulty of the cultivation process and specific environmental conditions can impact the supply of mushrooms. The complexity of the mushroom cultivation process is a significant challenge to market growth. Unlike traditional crops, mushrooms require specialized techniques and a controlled environment. The process involves selecting the right substrate, maintaining proper humidity and temperature levels, and ensuring adequate ventilation. Any deviation from these optimal conditions can lead to contamination, poor yield, or even crop failure. This high level of technical skill and precision can be a barrier for newcomers to the industry and contribute to supply constraints.

Recent Developments

• In September 2023, HOKUTO Corporation harnessed AI-powered robots to revolutionize shiitake mushroom cultivation. These robots employ 3D vision technology and big data analysis to efficiently select and sort mushrooms, reducing the need for manual labor. HOKUTO aims to enhance production efficiency and ultimately create a fully automated system by optimizing cultivation conditions through data insights, marking a significant leap forward in mushroom farming.
• In June 2023, Highline Mushrooms. introduced the limited-edition White Grill Caps, a delightful addition for summer grilling, providing an easy and nutritious option to elevate outdoor cooking experiences. These mushrooms absorb smoky flavors, offer versatility as a standalone dish or veggie burger, and enhance recipes with their natural umami richness. This new launch helped the company gain more customers.
• In September 2022, Kin Yan Agrotech. organized an event in which RV Climate Café (RVCC) invited students to participate. This visit showcased that sustainable agriculture need not rely on high-tech solutions but can flourish through innovative techniques and thoughtful planning, exemplified by Kin Yan's pesticide-free approach. The experience underscored the viability of local food production in meeting Singapore's nutritional needs by 2030 while maintaining economic competitiveness.
• In April 2022, Highline Mushrooms. won the Best New Product Award at CPMA 2022 for their innovative Simple Sides sauté kits, showcasing convenient meal solutions that amplify the taste of fresh mushrooms with flavorful sauce options, aligning with consumer demands for quick, sustainable, and delicious dining experiences. Such recognition helps to boost investor confidence and attract new investors.
• In February 2020, SUGIMOTO Co.,Ltd's 100% Organic Forest-Grown Shiitake mushroom received rave reviews for its exceptional taste and texture at the Natural Products Expo West 2020. This recognition helped the company to cater customer’s attention globally.

Japan, Thailand, and Singapore Mushroom for Food Market Scope

The Japan, Thailand, and Singapore mushroom for food market is segmented into five notable segments based on species, category, nature, end user, and distribution channel.

Species

• Button Mushrooms
• Shiitake Mushrooms
• Oyster Mushrooms
• Grey Mushrooms
• Chestnut Mushrooms
• Portobello Mushrooms
• Turkey Tail Mushrooms
• Lion’s mane Mushrooms
• Maitake Mushrooms
• Chaga Mushrooms
• Pleurotus Pulmonarius
• Cordyceps Mushrooms
• Tremella Mushrooms
• Pleurotus Sajor-Caju
• Summer Mushrooms
• Others

On the basis of species, the market is segmented into button mushrooms , shiitake mushrooms, oyster mushrooms, grey mushrooms, chestnut mushrooms, portobello mushrooms, turkey tail mushrooms, lion’s mane mushrooms, maitake mushrooms, chaga mushrooms, pleurotus pulmonarius, cordyceps mushrooms, tremella mushrooms, pleurotus sajor-caju, summer mushrooms, and others.

Category

• Frozen
• Fresh
• Dried

On the basis of category, the market is segmented into frozen, fresh, and dried.

Nature

• Conventional
• Organic

On the basis of nature, the market is segmented into conventional and organic.

End User

• Household/Retail
• Food Service Industry
• Food Processing

On the basis of end user, the market is segmented into household/retail, food service industry, and food processing.

Distribution Channel

• Direct Sales
• Indirect Sales

On the basis of distribution channel, the market is segmented into indirect sales and direct sales.

Japan, Thailand, and Singapore Mushroom for Food Market Regional Analysis/Insights

The Japan, Thailand, and Singapore mushroom for food market is segmented into five notable segments based on species, category, nature, end user, and distribution channel.

The countries covered in this market report are Japan, Singapore, and Thailand .

Japan is expected to dominate the market owing to the increasing production and consumption of mushrooms among consumers across the country.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of country brands and their challenges faced due to large or scarce competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Japan, Thailand, and Singapore Mushroom for Food Market Share Analysis

The Japan, Thailand, and Singapore mushroom for food market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breadth, application dominance, and product type lifeline curve. The above data points provided are only related to the company’s focus on the market.

Some of the major market players operating in the Japan, Thailand, and Singapore mushroom for food market are YUKIGUNI MAITAKE Co.,Ltd., HOKUTO Corporation, Zakana Co., Ltd, Kin Yan Agrotech., Qihe Biotech, Pro Mushroom Co., Ltd, Champ fungi Pte Ltd, SUGIMOTO Co.,Ltd, TOWA KANBUTU Corporation, Highline Mushrooms., HASEGAWA NOUSAN, Marutomo Co. Ltd, Hibara Kinoko Center Co., Ltd and among others.

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