- Energy Drinks are beverages that typically contain ingredients like caffeine, taurine, B-vitamins, sugar, and sometimes herbal extracts, designed to increase energy, alertness, and physical performance. These drinks are increasingly popular among young adults and athletes for their energizing effects and convenience
- The demand for Energy Drinks is significantly driven by the rising consumer preference for on-the-go energy boosts, growing health-consciousness about functional beverages, and increasing popularity of sports and fitness activities. Additionally, the trend towards natural and low-sugar formulations in energy drinks is expanding the market further
- U.A.E. is expected to dominate the Energy Drinks market in 2025 due to high per capita income, increasing consumer spending on lifestyle products, and strong retail and distribution infrastructure. Government initiatives promoting health and wellness are also encouraging the consumption of healthier, low-sugar beverage options
- The Non-Alcoholic segment is expected to dominate the market with a market share of 40.56% in 2025, driven by the increasing consumer shift toward healthier, low-calorie, and non-alcoholic alternatives. The rising awareness about the health risks of alcohol, along with the growing popularity of non-alcoholic beverages in social settings and among health-conscious individuals, is significantly contributing to the growth of this segment
