“Rising Demand for Clean Label and Natural Ingredients”
- One of the prominent trends in the Middle East and Africa Energy Drinks Market is the growing preference for clean-label and natural ingredients, driven by consumer awareness about health, sustainability, and ingredient transparency
- Manufacturers in Middle East and Africa are focusing on offering energy drinks made with natural stimulants like green tea extract, ginseng, and caffeine derived from natural sources, aligning with global health-conscious trends
- For instance, in 2024, Middle East and Africa startup Nosh Drinks Co. launched a naturally caffeinated energy drink using pomegranate juice, green tea, and stevia to target health-conscious urban consumers.
- Clean-label beverages with minimal ingredients and no artificial preservatives are gaining shelf space in major urban centers like Tehran, Isfahan, and Mashhad
