- Essential oils in the region have transitioned from niche luxury products to everyday essentials, with consumers gravitating toward multifunctional products offering benefits such as skincare enhancement, aromatherapy, and holistic wellness. This trend is propelling product innovation and diversification
- The market is witnessing an increased preference for natural, organic, and sustainably sourced essential oils, driven by rising environmental consciousness and demand for clean-label products among consumers
- Furthermore, the adoption of technology-driven beauty solutions such as AI-enabled personalized recommendations and virtual try-ons is gaining traction, particularly among younger, digitally savvy populations, accelerating the overall market growth in the Middle East and Africa
- U.A.E. dominates the MEA essential oil market, driven by its affluent consumer base and cosmopolitan lifestyle. Consumers prioritize premium, luxury essential oils used in skincare, haircare, and aromatherapy
- South Africa is the fastest growing country in the essential oil market due to the rich biodiversity and traditional use of native plants such as rooibos, marula, and buchu, which are increasingly featured in beauty and wellness products
- The singles segment dominated the market with a revenue share of 63.7% in 2024, driven by rising consumer preference for pure, unadulterated oils used in aromatherapy, personal care, and household applications
