- The stevia market is driven by rising health awareness and sugar reduction trends. Increasing demand in food, beverages, and pharmaceuticals fuels steady growth worldwide, supported by regulatory approvals.
- Innovations in stevia formulations, expanding applications, and growing organic product demand enhance market prospects. Strategic collaborations among manufacturers boost product availability and penetration in emerging and mature markets globally.
- Saudi Arabia dominates the Middle East and Africa Stevia market with over 40% share, driven by large population, increasing diabetic prevalence, expanding food processing industry, and government support for natural sweetener adoption across food and beverage sectors.
- U.A.E is the fastest-growing stevia market in Middle East and Africa due to rising health consciousness, expanding dairy and confectionery sectors, improving distribution infrastructure, and increasing investments in stevia cultivation and processing technologies.
- The powder extract segment dominates the Middle East and Africa Stevia market with around 45% share, favored for its stability, ease of formulation, and wide use in beverages, bakery, confectionery, and dairy products across the region.
