“Emphasis on Localization and Regulatory Support”
- The Middle East and Africa Stevia market is experiencing a strong push towards localization of production and sourcing. Governments and local enterprises are increasingly supporting the cultivation and processing of Stevia through favorable policies, subsidies, and R&D funding to reduce import dependency and stimulate rural economies.
- There is rising demand for clean-label and sugar-reduction products in countries like Saudi Arabia, U.A.E., South Africa. This has led to increased formulation of Stevia in beverages, bakery, and dairy sectors, tailored to local flavor preferences and dietary patterns.
- Market players are focusing on integrating Stevia with other natural sweeteners like monk fruit or erythritol for better taste profiles, addressing the sweetness lag and aftertaste associated with Stevia.
- Technological advancements in extraction and purification techniques, such as enzymatic bioconversion and fermentation-derived Steviol glycosides, are gaining traction across the region for cost-effectiveness and environmental sustainability.
- Strategic collaborations and joint ventures between global firms and Middle East and Africa manufacturers are on the rise to enhance regional supply chain resilience and boost product innovation.
For instance,
- In March 2024, PureCircle (a subsidiary of Ingredion) expanded its fermentation-based Stevia production facility in China to increase supply for MIDDLE EAST AND AFRICA markets. The investment aligns with rising demand for plant-based, zero-calorie sweeteners in beverages and functional foods.
