- In January 2025, Oatly, a leading plant-based beverage brand, launched a new line of organic oat-based dairy alternatives across the Middle East and Africa. This range focuses on catering to the growing demand for clean-label, organic products, especially in markets such as the United Arab Emirates and Saudi Arabia, where consumers are increasingly conscious of their health and the environment
- In December 2024, Alpro, a subsidiary of Danone, unveiled an innovative protein-rich plant-based yogurt range in the South African market. This product line focuses on offering a nutritious alternative to traditional dairy-based yogurts, capitalizing on the rising demand for high-protein, plant-based products in the region
- In November 2024, Pureharvest (Australia) expanded its product distribution in Kenya and Nigeria, introducing its range of unsweetened almond milk and coconut milk options to local markets. This expansion is part of a larger strategy to increase the availability of dairy alternatives in Africa’s rapidly developing urban markets
- In October 2024, The Hain Celestial Group, launched a new almond-based milk in Saudi Arabia. The product is fortified with essential vitamins and minerals, positioning it as a functional beverage in the Middle East. This launch aligns with the increasing demand for both plant-based and fortified dairy alternatives in the region
- In September 2024, SunOpta expanded its dairy alternative offerings in the UAE with a new line of oat-based milk targeting the growing vegan and lactose-intolerant populations. The launch is part of SunOpta’s strategy to capitalize on the trend towards plant-based nutrition and the rising health consciousness among UAE consumers
