- Fitness equipment, encompassing machines and devices used for physical exercise such as treadmills, ellipticals, and strength-training systems, is becoming an essential part of personal and commercial wellness spaces across the Middle East and Africa due to increasing focus on health, wellness, and lifestyle transformation
- The rising demand for fitness equipment is primarily driven by growing health awareness, increasing prevalence of lifestyle-related diseases, and the surge in gym memberships and fitness club expansions across urban centers
- The United Arab Emirates dominated the Middle East and Africa fitness equipment market with the largest revenue share of 36.1% in 2024, supported by high disposable incomes, a well-established fitness culture, and government-backed wellness initiatives such as the Dubai Fitness Challenge that promote active living among residents
- Saudi Arabia is expected to be the fastest growing country in the Middle East and Africa fitness equipment market during the forecast period due to rapid infrastructure development, increasing female participation in fitness activities, and supportive public health campaigns
- Cardiovascular training equipment segment dominated the Middle East and Africa fitness equipment market with a market share of 48.4% in 2024, driven by its effectiveness in improving heart health and aiding weight management, making it a staple in both home and commercial gyms
