- In April 2024, Technogym, a global leader in fitness and wellness solutions, partnered with the Dubai Sports Council to supply state-of-the-art equipment for newly launched community fitness centers across Dubai. This initiative aims to promote active living and increase public access to quality fitness facilities, reinforcing Technogym’s presence in the region and aligning with UAE’s national health and wellness objectives. The partnership reflects a growing trend toward integrating premium fitness technology into public health infrastructure across the Middle East
- In March 2024, Johnson Health Tech announced the opening of a new regional service center in Riyadh, Saudi Arabia, aimed at improving customer support and strengthening after-sales services for its commercial and home fitness equipment. The move enhances Johnson’s operational efficiency in the GCC region and responds to increasing demand for reliable service solutions from health clubs, hotels, and institutional buyers. This expansion reflects the growing sophistication of the Saudi fitness market
- In February 2024, Impulse Health Tech, a prominent Chinese fitness equipment manufacturer, entered a distribution agreement with South Africa’s Planet Fitness Group to supply advanced strength and cardio machines to new club locations. This collaboration supports Planet Fitness’s aggressive expansion plan across major South African cities and marks Impulse’s strategic effort to deepen its footprint in Sub-Saharan Africa. The development showcases the region’s rising appetite for modern, tech-enabled gym solutions
- In January 2024, Life Fitness collaborated with Egypt’s Ministry of Youth and Sports to modernize gym facilities across national youth centers. The initiative is part of Egypt’s broader plan to encourage physical activity among its young population, especially in underserved regions. By equipping public centers with professional-grade equipment, Life Fitness is reinforcing its commitment to accessible wellness and contributing to the country's public health agenda
