- Gummies and jellies are increasingly being used as nutraceutical carriers, offering added health benefits through the inclusion of vitamins, minerals, and herbal extracts
- In the Middle East and Africa, there is growing demand for clean-label and gelatin-free products made with natural ingredients, aligning with religious and cultural considerations
- The market is also witnessing a surge in children-focused gummies in fun shapes and flavors, as well as adult-targeted products for wellness, immunity, and sleep support
- U.A.E. is projected to dominate the Middle East and Africa gummies and jellies market with the largest revenue share of 54.36% in 2024, driven by high consumer spending power, a strong preference for premium confectionery, and the availability of a wide range of imported and locally produced gummy products
- Saudi Arabia gummies and jellies market is expected to grow at the fastest CAGR through 2032, supported by growing consumer interest in healthy snacking, rising disposable incomes, and modernization of retail channels
- The Traditional Gummies segment dominated the market with the largest revenue share of 57.6% in 2024, driven by their wide appeal as indulgent snacks across all age groups. Traditional gummies are available in a variety of flavors and textures, making them a preferred choice in daily snacking
